3. Topics
Definition of crowdfunding
Crowdfunding benefits
Crowdfunding drawbacks
How to make crowdfunding successfull
Crowdfunding platforms:
- kickstarter.com
- indiegogo.com
www.ecorl.it/en
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4. Crowdfunding is by definition,
“the practice of funding a project
or venture by raising many small
amounts of money from a large
number of people, typically via
the Internet.”
www.ecorl.it/en
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6. fast way to raise finance with no upfront fees
can be a valuable form of marketing and result in media
attention
sharing your idea, you can often get feedback and expert
guidance on how to improve it
it is a good way to test the public’s reaction to your
product/idea
investors can track your progress - this may help you to
promote your brand through their networks
ideas that may not appeal to conventional investors can
often get financed more easily
your investors can often become your most loyal
customers through the financing process
it’s an alternative finance optionwww.ecorl.it/en
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8. It’s a LOT of work
You pay out 8-12% of your raise
Most campaigns fail
Funds are allocated with little room for growth
Failed projects risk damage to the reputation of
your business and people who have pledged
money to you
If you haven’t protected your business idea with a
patent or copyright, someone may see it on a
crowdfunding site and steal your concept
www.ecorl.it/en
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10. Understand what crowdfunding is
Know the process
Produce a specific and accurate business plan and
marketing plan
Pick the right investors and give them reasons to invest
Tell a good story well
Produce a compelling pitch
Create a powerful video
Secure the first 30% of your funding target
Offer the right rewards
Get some supporters to pledge their money as soon as
your campaign goes live to validate it
Communicate with investors before, during and after the
campaignwww.ecorl.it/en
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