Sharing Economy

1. SHARING ECONOMY
Tutor: Marta Mainieri

2. Topics
 Four kinds of Sharing Economy
 Sharing Economy: why?
 What’s new?
 Contradictions

3. Four kinds of Sharing Economy

5. Four kinds of Sharing Economy
1. Rental Economy

6. Four kinds of Sharing Economy
1. Rental Economy

7. RENTING ECONOMY
Value Proposition Provides access to goods, skills,
services, exchange for a cash
reward
Social, economic,
environmental
value
Claimed by many services
Value captured Transaction percentage
Scalability Replicability in other cities and
countries
Legal model For Profit (S.R.L. in Italy)

8. Four kinds of Sharing Economy
2. Gift economy

9. GIFT ECONOMY
Value
Proposition
Provides access or reuse of goods,
skills, services not mediated by money
Social,
economic,
environmental
value
These values are central in the Service
concept
Captured value Great difficulty to be sustainable
Scalability With word of mouth
Legal model No Profit

10. Four kinds of Sharing Economy
3. Peer to Peer economy

11. PEER TO PEER ECONOMY
Value
Proposition
Offers an opportunity to build a shared
good in which everyone participates
according to his capability
Social,
economic,
environmental
value
Social and economic values (not
intended as income but as generated
value) are central to the idea of service
Captured
value
Donations but also use of the service
for commercial purposes
Scalability With word of mouth
Legal model No Profit

12. Four kinds of Sharing Economy
4. On demand Economy

13. ON DEMAND ECONOMY
Value
Proposition
Customers wanting goods and services on
demand are in contact. No collaboration
among the users (the platform establishes
the price and selects the staff)
Social,
economic,
environmental
value
Not important
Captured value Percentage of transaction
Scalability With word of mouth
Legal model For Profit

14. Sharing Economy: why?

15. Sharing Economy: Why ?
Financial crisis new economic needs
Environmental
crisis
new way of consuming
Social crisis new way of living together
From users to Citizens!

16. Sharing Economy: Why ?

17. What’s new ?
The Platform Model
Value Proposition
Chain Community
Customize
Confidence
Channel
Convenience

18. BEFORE NOW
Company Platform
Customers Member
Money Reputation
Product Experience
Loyalty points Convenience
Multichannel Omnichannel
What’s new?

19. What’s new?

20. Contradictions
• Laws are inadeguate
• Deregulation of the work