This document provides 3 social media tips for venues: 1) Post real life photos of events and people to create expectations, 2) Respond to comments and engage with followers to build strong relationships, and 3) Entertain people on different social media sites with unique content and calls to action. Following these tips can help venues drive traffic from social media to their website.

1. 3 Social Media Tips for Venues By Mandy Volpe, Unique Venues Marketing Manager
Having social media sites for your venue is half the battle. Choosing what to post
is the other half. To get started, use Facebook, Twitter, and Instagram as these are
the sites where you will find people talking about the conferences they are
attending as well as searching for unique spaces using location based hashtags
and interests. These three sites will help you focus your social media efforts while
also getting the most exposure across the internet to your target demographic.
Here are a few ideas for incorporating better content onto your pages so that you can
create buzz with attendees, meeting planners, and clients. These tips will help you be seen
by your target audience and ultimately drive traffic from social sites to your website.
1. Post Real Life Photos.
• Consider posting photos in real time rather than stock photos. Put people in the
photos or show event set-ups.
• Show how you have transformed a non-traditional venue into something that
will leave guests saying “Wow!” Create an expectation for guests through the
story telling photos you post online.
2. Respond to comments.
• Engage with the followers and when they like your posts or make a comment,
respond. Make sure they know that you are listening and making it a two way
conversation.
• The more you can engage, the stronger the relationships you will build with your
followers.
3. Entertain people.
• People want to be entertained on Facebook, Informed on Twitter, and Inspired
on Instagram.
• Post unique content or at least change the descriptions when you post on these
various sites.
• Have a call to action at the end of the post. Make it a link to an offer, to your
webpage, or ask a question that encourages your followers to comment on the
post itself.
• Be a curator of content. Repost or retweet interesting articles. Allow your pages
to post four “soft advertisements” to every one venue promotion. This will keep
your page from feeling like it is promotional all the time. This will also increase the
entertainment factor for your followers.
Unique Venues has been the go-to source for non-conventional meeting and event venues, and the
planners looking for them, for the past 27 years. With a network of 50,000+ professional and part-time
planners, Unique Venues’ members enjoy unparalleled exposure in UniqueVenues.com, Unique Venues
Magazine, social media channels and industry events. Planners also have access to Unique Venues’ free
RFP lead service matching any meeting, family reunion, reception, party, conference, or gathering of
any kind with a unique site.
uniquevenues.com | 814-254-1310 | 1001 Menoher Blvd., Johnstown, PA 15905