How can a business improve customer experience on its online store? Find out here

2. • A fulfilling and satisfying customer experience can be the difference between
success and failure for an ecommerce company
• No matter how superior the products, a terrible shopping experience online is
bound to turn customers away
• For an online store, it is much harder to please people without meeting them
physically

3. • An ecommerce company must make sure it adheres to the “3-I” practice to keep up
with customer needs and deliver a great shopping experience:
Identify Innovate Implement

4. • Identify:
The ecommerce business can identify the parts of its website that need to be
spruced
• Innovate:
The ecommerce business needs to come up with alternatives to the current
inefficient or ineffective process
• Implement:
Test alternative process ideas and then implement the innovation that was most
successful in achieving the objective

5. While implementing the “3-I” practice do remember that it is not a one-shot process,
but a cyclical one that must be carried out recurrently to ensure visitors remain loyal to
your business.
Identify
Implement Innovate

6. Thank You
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