3. What does it
mean to know
a customer?
Hates
OnionsPrefers to be
called Kate, not
Katilyn
Impulse
Buyer
She’s engaged
Uses Facebook
and SnapChat
From Chicago,
but lives in San
Francisco
Uses SMS,
but not email35Years
Old
4. Today’s marketer is hindered
The modern marketer is
forced to deal with
Not knowing their customers
non-integrated touch points and
disconnected data
disconnected tools and systems
increased complexity
joining data
5. The Science
On the hook to deliver on
the promise of big data and
measurable results.
The Art
Expected to create brand
magic with shrinking
budgets and fewer tools
You balance the Science with the Art
8. The art of marketing hasn’t changed, the science
has. Sitecore solutions handle much of the
complexity of science so that we help marketers
marketing.