This document provides a summary of key findings from a 2011 benchmark report on landing page optimization. Some of the main findings include:
1) The number of in-house employees responsible for landing page optimization functions grew steadily from 2009 to 2011.
2) While the ROI of LPO is consistently positive, many marketers still struggle to accurately calculate it.
3) Transactional website data provides valuable insights for audience segmentation and content personalization.
4) Website objectives, such as lead generation or e-commerce goals, are important factors that influence LPO strategies and tactics.
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