Spot the latest trends in the ecommerce industry with these 75 statistics that will help you predict the future of ecommerce.

1. 75 Statistics Every
Online Retailer
Should Know

2. Email
Marketing

3. 1 59% of B2B
marketers say email is
the most effective
channel for generating
revenue.
Source:
BtoB Magazine

4. 2 Companies are
attributing 23% of
their total sales to email.
Source:
Econsultancy

5. 3 Personalized emails
improve click-through
rates by 14% , and
conversion rates by
10% .
Source:
Aberdeen

6. 4 75% of people prefer
to receive offers over
any other form of call-to-action.
Source:
Text Marketer

7. 5 The adoption of
marketing automation
technology is expected to
increase by 50% by
2015.
Source:
Sirius Decisions

8. 6 68% of consumers
spend time reading
content from a brand
they are interested in.
Source:
Content Marketing
Association

9. 7 Email marketing ROI is
around 4300% .
Source:
Shopify

10. Content
Marketing

11. 8 78% of CMOs think custom
content is the future of
marketing.
Source:
Hanley Wood

12. 9 Each month, 329 million
people read blogs.
Source:
Blogging.org

13. 10 62% of companies today
outsource their content
marketing.
Source:
Inbound Writer

14. 11 37% of marketers say
blogs are the most valuable
content type for marketing.
Source:
Content+

15. 12 Content creation ranked as
the single most effective SEO
tactic by 53%.
Source:
Marketing
Sherpa

16. Mobile

17. 13
“Apps are critical.
Retailers have to have a
mobile strategy today to
be effective” by
comScore’s Gian Fulgoni.
Source:
Internet Retailer

18. 14 47% of marketing
companies plan to
increase their efforts in
mobile apps in the next
year.
Source:
Experian

19. 15 30% of mobile shoppers
abandon a transaction if the
experience is not optimized for
mobile.
Source:
StrongMail

20. 16
45% of US businesses are
conducting some form of
mobile marketing, with mobile
websites (70%), mobile
applications (55%), and QR
codes (49%) being the most
common tactics. Source:
Experian

21. 17 Forrester Research predicts
that M-Commerce will grow to
$31 Billion over the next
few years in the US – thereby
doubling Social Commerce.
Source:
Quora

22. 18 78% of smartphone users
access a retailer’s website
through a mobile app.
Source:
comScore
mobile usage

23. 19 51% of Facebook
referrals for publishers come
from mobile.
Source:
Mobstac

24. 20 79% of smartphone
owners also use their devices
to shop.
Source:
Google

25. 21 According to a new study by InMobi
and Mobext, “almost 70% of
tablet owners make a purchase on
their device every month.
Source:
Econsultancy

26. 22 48% use or would like to
use a smartphone to shop
while in-store or on the go.
Source:
Local Point

27. Social
Media

28. 23 37% of brands would like
to use social media
engagement to create
customer-tailored marketing
campaigns.
Source:
Forrester

29. 24 51% of the top 20% of
B2B marketers generating
leads through social media
use social sharing tools,
compared to the industry
average of 39%. Source:
Aberdeen

30. 25
Currently, marketers allocate
7.6% of their budgets to
social media. CMOs expect
that number to reach
18.8% in the next five
years. Source:
CMO Survey

31. 26 90% of users listen to
recommendations shared
from friends.
Source:
Voltier Digital

32. 27 87% of B2B marketers use
social media to distribute
content.
Source:
Content Marketing
Institute

33. 28 80% of users prefer to
connect with brands on
facebook.
Source:
Huffington Post

34. 29 34% of marketers have
generated leads on Twitter.
Source:
Digital Buzz Blog

35. 30 Conversion rates are
105% higher for
consumers who interact with
ratings and product reviews.
Source:
Prestige Marketing

36. 31 According to an IBM study,
85% of users say social
networks influence their
purchasing decisions.
Source:
CMS Wire

37. Personalization

38. 32 62% of adults under 34
are willing to share their
location to get more relevant
content.
Source:
JiWire

39. 33 Personalization techniques
have delivered far more
relevant web experiences &
increased conversion
rates by 70% .
Source:
Search Engine
Watch

40. 34 56% of consumers say
they would be more inclined to
use a retailer if it offered a
good personalised
experience.
Source:
Metail

41. 35 80% of marketers define
dynamic personalization in
email as highly important.
Source:
Adobe and DMA

42. 36 94% of companies agree
that personalisation “is critical
to current and future
success.”
Source:
Econsultancy

43. 37
Co-operative Travel has seen
a 95% increase in visitors
and 217% increase in
revenue once it started
implementing personalisation
on its website.
Source:
Econsultancy

44. Product
Recommendations

45. 38
“We’re able to deliver much
more relevant suggestions by
using data from both online
and store purchases,” - Ben
Galbraith of Walmart Global
eCommerce.
Source:
Walmart

46. 39
54% of retailers that use
automated product
recommendations increased
their average order value
year over year.
Source:
Forrester

47. 40 Vendors who use product
recommendations noticed an
increase in their sales
between 2% and 20%.
Source:
Yahoo Small
Business

48. 41
“73 % of consumers
surveyed said they prefer do
business with retailers who
use personal information to
make their shopping
experience more relevant.”
Source:
Accenture

49. 42
A study made by Forrester,
revealed that, 15% of
shoppers admitted that their
buying decisions are influenced
by the recommendation of
products.
Source:
Yahoo Small
Business

50. 43 62% admitted that the
recommendations given to them
helps them in finding what they
want and intend to buy.
Source:
Yahoo Small
Business

51. Customized
Products

52. 44 Customization expert Joseph
Pine mentioned in his book
‘Markets of One’, that suggested
- Customization would change
the fundamental structure of the
American economy.
Source:
Mashable

53. 45
More than 35% of U.S.
online consumers are already
interested in customizing
product features.
Source:
Mashable

54. Site Search

55. 46
Walmart.com began using its
own site search tool and said
that it had improved
conversions by 20%.
Source:
Mashable

56. 47 A report from FineWise
estimated that the number of
visitors using site search was
really about 50%.”
Source:
Practical
Ecommerce

57. 48 A study in Outbrain shows that
search is the #1 driver of traffic
to content sites, beating the
social channels.
Source:
Mediabistro

58. 49
Use of the search box results in
an average conversion ratio of
2.4%, against an average
of 1.7%.
Source:
Econsultancy

59. 50 A Jupiter Research study found
that 80% of customers will
abandon a site after a poor
search experience.
Source:
Multichannel
Merchant

60. 51
Consumers expect internal
search engines to know what
they’re looking for.
Unfortunately, 85% of site
searches don’t return what the
user sought.
Source:
Multichannel
Merchant

61. 52
By incorporating quality search
functionality, 83% respondents
reported improved user
experience, 65% cited more
use of the site and 64%
reported increased sales.
Source:
Econsultancy

62. 53 A full 30% of browsing
sessions on ecommerce
properties involve use of the site
search box, according to
eConsultancy.
Source:
Adialicious

63. Product
Videos

64. 54 90% of the information that
comes to the brain is visual.
Source:
Zabisco

65. 55
Just one month after the
introduction of Facebook
timeline for brands, photos and
videos saw a 65% increase
in engagement.
Source:
Simply measured

66. 56
75% of smartphone users
watch videos on their phones,
26% of whom use video at
least once a day.
Source:
Hubspot

67. 57 Using video demos of items on
product pages increased sales
for Zappos between 6% and
30%.
Source:
Econsultancy

68. 58
Study from various retailers
have proved that they have
boosted conversions by as
much as 160% by using
product videos.
Source:
Econsultancy

69. Showrooming

70. 59
A comScore study found that
35% of U.S. consumers
reported showrooming and of
those, half were between 25
and 34 years old.
Source:
Wikipedia

71. 60 75% of respondents said
they “sometimes” engage in
showrooming and 40%
actually buy online.
Source:
The Future of
Commerce

72. 61
Research from BizRate reveals
that 1.32% of in-store sales are
lost to showrooming on mobile
devices—and half of those sales
went to the e-commerce site
where the showrooming took
place.
Source:
The Future of
Commerce

73. 62 72% of consumers engage
in showrooming because the
price was better online.
Source:
Fashions Collective

74. 63
The average customer spends
$285 online after trying a
product out in a Best Buy store.
Walmart showroomers spend
$119.10 online and Target
showroomers spend $79.30.
Source:
The Future of Ecommerce

75. 64 A whopping 57% of all post-showrooming
transactions go to
Amazon.com.
Source:
The Future of Ecommerce

76. Dynamic
Pricing

77. 65
Amazon changes its price every
10 mins on average and saw a
27.2% increase in sales from
2012 to 2013 and generated
over $44bn in sales in 2013.
Source:
Social Beat

78. 66
Dynamic pricing allows retailers to
remain competitive with 24/7 price
monitoring and changes, boosting
profits by 25% on average.
Source:
Econsultancy

79. 67 Pricing intelligence software has
already caught on as 22%
of retailers have chosen to
implement it.
Source:
Econsultancy

80. 68 Research has found that price
optimization software improves
gross margins by 10%.
Source:
Econsultancy

81. Bitcoin

82. 69 In its first day of day of
accepting Bitcoin, Overstock.
com reported 780 orders were
paid using bitcoin totalling over
124,000 USD in sales.
Source:
InvestorPlace

83. 70 Ofir Beigel of 99Bitcoins said
‘Bitcoin is gradually infiltrating
the E-commerce because it’s a
viable and innovative solution’.
Source:
Forbes

84. 71 eBay CEO John Donahoe
admitted to owning bitcoin and
that it is going to play an
“important role” in the future of
PayPal.
Source:
Nicolekersh

85. 72
Atkinson estimates that around
100 of SumAll's merchant
customers are already
accepting bitcoins, and that 5-
10% of them will do so in the
next few months.
Source:
ClickZ

86. 73 Amazon who initially avoided
bitcoin like the plague, now own
a Bitcoin-Related Cloud
Computing Patent.
Source:
Startup Daily

87. Big Data

88. 74 80% of business-relevant
information originates in
unstructured form, primarily
text, (but also video, images, and
audio).
Source:
Information Week

89. 75
A report by McKinsey says -
Companies that put data at the
center of the marketing and
sales decisions improve their
marketing return on investment
by 15 – 20 %.
Source:
Forbes