In email marketing the first thing that will make your subscribers to open your message is because of captivating subject line. Without a manipulative/engaging subject line your subscribers will immediately delete your message or unsubscribe from your list. With this article you will learn how to were a good subject line

1. CHALLENGES TO EMAIL SUBJECT LINE USE
Creativity, style, formatting and length of subject lines are all important points to take
into consideration before you send an email.
Be Creative
Using a subject line that’s specific is most appropriate when corresponding with
people who know you or with people who are expecting your message. How do you
get the attention of someone who doesn’t know you or who isn’t expecting anything
from you?
The answer is – be creative. Writing a subject line that’s creative is an excellent
method for improving chances that your email message will be opened.
In this instance, the subject line isn’t used to describe the contents of the message.
Instead, the subject line is used to convey some other type of information.
What kind of information? It will vary with each message you send, and it depends on
the recipient. The key question is – what can you tell the recipient that will
convince him/her to open this message and read it, instead of deleting it? In some
cases, you’ll need to be quite creative.
There are numerous types of information you can provide in the subject line to help
convince the receiver to open the email message. Here are a few examples.
(Uses for the subject line): Identify who you are
(Sample wording): Lawyer
(Uses for the subject line): Tell how you met this person
(Sample wording): Chamber Networking B’fast
(Uses for the subject line): Tell why you are contacting this person

2. (Sample wording): Animal shelter fundraiser
(Uses for the subject line): Find things that set you apart
(Sample wording): E-commerce lawyer
(Uses for the subject line): Find common bond with recipient
(Sample wording): Fellow IU grad & lawyer
Subject Lines: Formatting and Style
There is another challenge you must overcome when crafting an effective subject line.
This involves the length of the subject line.
The new message box you view on your screen for the subject line will allow you to
type as many words as you want. But, the receiver’s screen has limited space. Only a
small portion of the wording will be viewed by the recipient.
How much appears on the recipient’s screen for the subject line? It varies, depending
on the person’s system and how he/she has the screen setup. A safe guess is that
approximately 25 to 35 characters will appear.
Definition
Pay careful attention here. This approximation doesn’
t mean 25 to 35 words. It means
“characters.”
A character is defined as a letter, space, or punctuation. For example, any time your
cursor moves one space, that’s considered one character.
Phrases
Since the space is so limited in the subject line, you don’t need to type a complete
sentence. Use a phrase or series of words instead of a full sentence.

3. This is one time when an incomplete sentence is appropriate. Leave out the little
words, and get to the point.
Capitalization
The only “rule” regarding capitalization in the subject line is to be consistent. For
example, you may choose to capitalize only the first word. Or, you may decide to
capitalize every word.
Remember not to use all uppercase (CAPITAL) letters. This is considered shouting.
Shouting at a person would certainly not be the best way to convince him/her to open
your message.
Always remember that the creativity, style, formatting and length of your subject lines
are important factors to consider before you send an email. Be conscientious of the
image you project to your customers and colleagues by using effective subject lines
LEARN HOW TO SEND BEST EMAIL AND SALE THROUGH IT