2. What Is Product
Management
And Marketing?:
To understand the difference between product marketing
and product management, start with the success metrics
for each role. For product managers, performance KPIs are
centered around usage, outages, customer satisfaction,
and speed to market with new releases. For product
marketers, success depends on growth and retention.
3.
4. Product management is all about ensuring the success
of a product. The products are shepherd by the product
managers throughout the development process. These
managers are also in incharge of defining the product’s
functioning and its workflow.
5.
6. Product marketing is solely related to customers. A
product marketer has to make sure that the company
understands the needs of its customers and then
creates products that can fulfil those needs.
7. - Customer and market-facing
Difference Between Product Marketing And Management
Product Marketing Product Management
- Receives new product info and product
updates from product management
teams.
- Responsible for aligning product
packaging and messaging with market
demands.
- Development and product-facing
- Delivers new product info and product
updates to product marketing team.
- Responsible For Aligning product
requirements with market demands.
8. - Defines Key value props and
messaging of new and updated
products to sales, marketing, and
support teams.
Difference Between Product Marketing And Management
Product Marketing Product Management
- Closest allies are product management
and sales
- Delivers technical aspects of new and
updated products to product marketing
team.
- Closest allies are the developement
team and product marketing
