1. Mob: +968-97305205
E-mail: umair.mehmood047@gmail.com
UMAIR ARIF MEHMOOD
DIGITAL MARKETING SPECIALIST
EXECUTIVE SUMMARY
Inventive and results driven sales professional credited with creating sales management and organizational
leadership processes. Outstanding strategist that is able to deliver revenue growth in highly competitive business
markets. A motivational leader with strong analytical, organizational and problem solving skills, committed to the
highest levels of ethical, professional and personal excellence.
CAREER OVERVIEW
 Managing and strategising for key Accounts across a portfolio of BFSI, Automobile, Travel, FMCG and Fashion.
 10 years of qualitative experience in conceptualizing, driving and closing large strategic alliances and
partnerships through Paid Revenue Model.
 Co-creating media properties & formats for clients looking for customized solutions across the digital eco-system
comprising of Web & APP to generate incremental revenues for the company.
 Ability to fuse business, strategy, finance and legal concepts to lead complex, multi-faceted deals.
 Experience in identifying & developing new markets, creating & managing a business channel/category.
 Establishing, maintaining and leveraging C-level relationships with partner companies and advertising agencies.
 Deciding the strategic direction of the assigned Strategic Business Unit.
 Hiring, leading and mentoring a team, overseeing the client's marketing campaigns, making and achieving
annual business targets & go-to-market strategies.
 Adept at collecting the customer feedback & taking appropriate steps to ensure customer satisfaction.
 A fine communicator with excellent presentation, negotiation & Inter-personal skills.
 Distinguished handling of premium clients like Suhail Bahwan Group, Saud Bahwan Group, Zubair Group, Bank
Muscat, Oman Arab Bank, Dhofar Bank, Land Mark Group, Apparel Group to name a few.
PROFESSIONAL BACKGROUND
Organization : Muscat Media Group (Times of Oman / Al Shabiba)
Duration: September 2009 - Present
Role : Manager- Digital Media
Deliverables:
To strategize & manage digital media business and to achieve sales, collection & contribution targets with the help
of the team members.
Areas of Responsibilities:
Strategic Planning
• Conduct competition analysis and analyze sales & consumption patterns to create sales strategies.
• Implement the e-commerce strategy to achieve the revenue targets from these partners.
• Collect, analyze and monitor market trends, competitor strategies & design customer engagement strategies.
• Strategize and execute digital marketing plans.
• New Product /SKU Mix development for business, deciding on strategy and annual marketing plans.
• Coordinate with other Business Units and support functions for new product introduction, Pricing and Designing
sale promotions strategy.
• Prepare Annual Promotional calendar and drive accomplishment.
• Create, Maintain & leverage the prospective customer database in order to increase revenue and multiply
business opportunities.

2. Sales & Marketing /Business Development
• To develop online media business and presence through both internal & external digital media and offline
platforms for the assigned portfolios of clients.
• Promote the brand by co-creating exclusive joint Business opportunities by customizing Digital & Print plans
thus increasing the share of paid revenues for our online products.
• Approach prospective clients to gage their needs. Create a strategic proposal accordingly and personally present
it to them.
• Maintain and nurture good business relations with potential customers.
• Design and formulate Terms of Trade with all the established advertisers.
• Ensure revenue collection as per norms.
• Organize sales promotion campaigns, product launch, ALT BLT marketing etc.
• Co-ordinate and delegate work to ensure timely deliveries and execution of orders.
• Ensure effective rates for the Ad space/Inventory across Web and APP platforms.
Interpersonal and leadership skills
• Providing leadership and direction to a specialised team.
• Drive and motivate the team to generate new paid opportunities by training them and providing sales scripts,
FAQs, pitch deck & concept selling ideas.
• Creating a detailed bottom-up annual plan for each member detailing "what" and "How" in alignment with the
growth parameters.
• Monitoring & Reviewing performances and plan course correction as required.
• Updating team competency through coaching and training.
ACADEMIC QUALIFICATION:
Modern College of Business and Science,
February 2004 – July 2009
Muscat, Oman
Bachelors of Business Administration
Major: Marketing & Management
AWARDS & ACHIEVEMENTS:
• President of students council in Modern College of Business and Science.
• Certificate of appreciation for excellence in academics as active member of the tutorial Lab.
• Certificate of appreciation for winning the inter college "LAUNCH PAD" competition held by middle east college.
• Certificate for appreciation for excellence in academics as part of the Dean’s List for the complete four degree
years. (GPA 3.62 / 4)
ABOUT ME
Date of birth : June 16th 1984
Language : English, Urdu, Hindi and Arabic
Marital status : Single
Nationality : Pakistani
Valid Oman Driving License
REFERENCES:
Can be provided if requested