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Nivea, the #1 Skincare Brand, Partners with Ubisoft to Create Groundbreaking Fitness Program
1. NIVE THE No.1 SKIN
EA, 1 NCARE BRAN
E ND,
®
PARTN
P NERS WITH UBISO
W OFT T CRE
TO EATE
GROUNNDBREAKING FITN
G NESS P
PROGR
RAMS
NIVEA Workout to be Included in Your ShapeT : Fitnes Evolve
A d r TM
ss ed;
Excllusive Workouts from NIVEA’s Fit
W tness and Lifesty Exper
yle rt
Sarah Maxwel to be Available for Dow
h ll A e wnload to your Xb
o box 360, in
,
you home, from Xb
ur , box LIVE
E
EAL, Canad - Septe
MONTRE da ember 21, 2010 – To
oday, Ubiso announc
oft ced an exclusive
partnership with NI
IVEA for the Your Shap
e pe: Fitness Evolved vid
deo game. The partne
ership
brings together NIV
VEA, developers of th world’s best-selling body-care products, and
he g e
Ubisoft, to offer a holistic, in-ho
ome program for consu
umers to sc
culpt their bodies levera
aging
Kinect™ for Xbox 360®. A NIV
VEA workout will be inc
t cluded in Ub
bisoft’s Your Shape: Fit
r tness
Evolved when the game lau
unches in November 2010. Two other sp
o pecial work
kouts,
develope in collaboration with NIVEA’s fitness and lifestyle exp
ed h pert Sarah Maxwell, w be
will
available as downloa
e adable content through
hout 2011.
Your Shape: Fitnes Evolved will be the most inno
ss ovative and complete fitness program
available this holida season. Taking adva
e ay T antage of M icrosoft’s Ki
inect, controller-free ga
ames
and entertainment for Xbox 360 tracking capabili ties and U
Ubisoft’s pro
oprietary P
Player
Projectio technolog
on gy, Your Sh
hape: Fitne
ess Evolved puts the p
player in th center of the
he
game, of
ffering an im
mmersive and rewardin fitness e
ng experience f men and women to stay
for d o
in shape and reach their person goals.
t nal