This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conversions for their one-to-one advertising. With Uberflip and Terminus, Snowflake was able to land one of their top target accounts that previously had no traction or engagement, but after landing on their personalized stream, contacted the sales team directly to become a new customer.

1. Preeti Pinch
Senior Account Executive
Uberflip
Daniel Day
Director, Account Based
Marketing
Snowflake

2. WE NOW LIVE IN THE NETFLIX ERA

3. Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.

4. THE STATUS QUO
Limited ability to optimize -
sacrificing conversation and
engagement
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED
CONTENT ROI
Long redesigns, project
management and IT
bottlenecks
Difficult to create multiple
experiences for other use cases.
Spending major dollars to send
people to the same experience.

5. EVOLVE & ADAPT
Gain the control to manage and
optimize experiences for your
goals.
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL
Move quickly and avoid
cumbersome processes and
bottlenecks.
Leverage content marketing
across the entire buyer journey.
Tailor experiences for different use
cases, buyers and audience
segments.

6. What does
personalized
content look
like at scale?
Thought
Leadership
Campaigns,
Microsites and
Landing Pages
Tailored Content,
Drip Campaigns
Knowledge
Base
Resource Center
Onboarding
Materials
Prospecting,
ABM/ABS
Education
and
Evaluation
Material
OWN THE
JOURNEY

7. How to Scale Your ABM
Strategy With
Personalized Content
Daniel G. Day | Director, Account Based Marketing at Snowflake

8. What We Do

9. The Switch to an
Account Based Sales Organization
Sales leadership
drove the change
ABM
Top 100 Program
Responsible for
driving engagement in
over 2,500 accounts

10. Our ABM Philosophy
One-to-one
account targeting
Specific
messaging
Tailored
content
Predicated on driving
engagement
Pertinent and
timely CTAs

11. Targets with
nowhere to land
1 2 3
Our Challenges
Scaling
personalization
felt impossible
No central
location to host
relevant content

12. ABM Targets with Nowhere to Land
We had
our targets

13. ABM Targets with Nowhere to Land
We had
our targets
We could
measure

14. ABM Targets with Nowhere to Land
We had
our targets
We could
measure

15. How We Were Doing it

16. Scaling our ABM Strategy
=
Impossible

17. How do we move
from vertical to
true ABM?
How do we use all the
specific firmographic
information we’ve
collected?
How do we support
an ever growing sales
organization with
one-to-one targeting,
and timely and
relevant
account-based
campaigns?
Scaling an ABM Strategy

18. No central location
to host relevant
content
Content

19. That’s when we met the team at

20. That’s when we met the team at

21. “Uberflip helps you tailor content
experiences for all of your target
accounts at scale, and optimize the
entire experience—without depending
on IT.”
THE BEST SUMMARY OF UBERFLIP

22. Engaging Destinations

23. From Impossible to Scale

24. Sharing Relevant Content

25. Sharing Relevant Content

26. The results we’ve seen
with

27. 10to create one-to-one personalized
pages
minutes

28. 149xmore conversions for our
one-to-one ads

29. Landed a top target
account that previously had
no engagement

30. At the end of the day...

31. Uberflip Has Helped Us
1
Create tailored
content
destinations
1

32. Uberflip Has Helped Us
1 2
Create tailored
content
destinations
1 2
Scale
personalization

33. 1 2 3
Create tailored
content
destinations
1 2 3
Share timely and
relevant content
Scale
personalization
Uberflip Has Helped Us

34. Daniel Day
Director, Account Based Marketing
@danielgday
Daniel G. Day