How to Exponentially Grow Your Subscriber List
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As content becomes a more important part of your marketing strategy, building a list of loyal subscribers is a must have. They can help distribute your content, advocate for your brand and become some of your best customers. Noah Kagan has started multi-million dollar businesses, grown his email list to over 700,000 and was among the first marketers at companies like Facebook and Mint. In this interactive workshop, you’ll learn: • How Noah generated 50K subscribers in only 8 months • How you can start growing your list (even while you’re watching!) • How to increase your opt-in rate, optimize the experience and more
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How to Exponentially Grow Your Subscriber List
- 1. How to Exponentially Grow Your Subscriber List
- 2. Welcome! Hana Abaza VP Marketing, Uberflip @hanaabaza How to Exponentially Grow Your Subscriber List
- 3. Speaker Noah Kagan Chief Sumo, SumoMe @noahkagan How to Exponentially Grow Your Subscriber List
- 4. @Uberflip#uberwebinar @SumoMe We will send the recording. Questions? We’ve got answers! (At the end of the webinar J)!
- 5. @Uberflip#uberwebinar @SumoMe Join in on We will send the recording. Questions? We’ve got answers! (At the end of the webinar J)!
- 6. @Uberflip#uberwebinar @SumoMe Who’s Noah? Stuff he’s done: • Facebook #30 • Mint #4 Email list stats: • AppSumo = 1 million • SumoMe = 150,000 in 1.5 years • Okdork = 100,000 in 1 year
- 7. @Uberflip#uberwebinar @SumoMe Image of Elon Musk
- 8. @Uberflip#uberwebinar @SumoMe Image of a buffet
- 9. @Uberflip#uberwebinar @SumoMe 2 Fundamentals of Email Lists Predictable x scalable = Success
- 10. @Uberflip#uberwebinar @SumoMe Don’t do 1 offs
- 11. @Uberflip#uberwebinar @SumoMe Don’t do 1 offs (get it?)
- 12. @Uberflip#uberwebinar @SumoMe Why Email? • Facebook Fans Not controlled by you • Google Search Not controlled by you • Instagram Followers Not controlled by you • YouTube Subscribers Not controlled by you • Email Subscribers Not controlled by you
- 13. @Uberflip#uberwebinar @SumoMe AAA Formula Ask Assets Acquisition
- 15. @Uberflip#uberwebinar @SumoMe Use SumoMe, live demo
- 16. @Uberflip#uberwebinar @SumoMe Top Pages in Google Analytics
- 19. @Uberflip#uberwebinar @SumoMe Email Signature • Your employees email signatures too! • Bonus: Auto-‐responder J
- 20. @Uberflip#uberwebinar @SumoMe Facebook • What groups are you in? (or start one) • Search your social graph
- 22. @Uberflip#uberwebinar @SumoMe Join Slack Groups!!! (http://www.slacklist.info)
- 24. @Uberflip#uberwebinar @SumoMe Organize your KEY people
- 26. @Uberflip#uberwebinar @SumoMe How to buy Ads Keep it simple and just boost a post to start
- 28. @Uberflip#uberwebinar @SumoMe Then RETARGET h@ps://www.facebook.com/ads/audience_manager/ Retarget your content. No one WANTS to click ads. Only spend $20! I’ll walk you through this live.
- 29. @Uberflip#uberwebinar @SumoMe Retarget your content. No one WANTS to click ads. Only spend $20! I’ll walk you through this live. Then RETARGET
- 30. @Uberflip#uberwebinar @SumoMe The Flattery Method 1. Read someone's article or buy their course 2. Follow it exactly with a twist 3. Write it up 4. Let them know about it
- 31. @Uberflip#uberwebinar @SumoMe Great marketing focuses on 1-2 activities that you can double, triple, 10x down on. “ “
- 32. @Uberflip#uberwebinar @SumoMe My Lazy a** webinar Method Find someone that has an audience you want. Agree on webinar Promote to your audience about the webinar Presenter promotes to their audience and does the webinar 1. 2. 3.
- 34. @Uberflip#uberwebinar @SumoMe Recap – Let’s do these now! Ask à Install SumoMe.com Welcome Mat Assets à Update your Email Signature Acquisition à Post your site in 1 Facebook Group
- 36. @Uberflip#uberwebinar @SumoMe Email Frequency You should be sending at least 1 email a week!
- 37. @Uberflip#uberwebinar @SumoMe What’s a good conversion rate? You site wide email conversion should be 2%!
- 38. @Uberflip#uberwebinar @SumoMe Html or text emails Doesn’t matter.
- 39. @Uberflip#uberwebinar @SumoMe What’s a good open rate? Ø 20% Ø Use Double-Opens (increase open rate 30%+) • Send a week later • Change subject line • Only send to non-openers
- 40. @Uberflip#uberwebinar @SumoMe BONUS TIME Slides from this presentation Video of this presentation
- 41. @Uberflip#uberwebinar @SumoMe Step 1 à Install SumoMe.com Step 2 à Forward welcome email to uberflip@sumome.com Done!
- 42. @Uberflip#uberwebinar @SumoMe More Me. • @noahkagan • http://SumoMe.com
- 43. @Uberflip#uberwebinar @SumoMe QUESTION TIME! Noah Kagan Chief Sumo, SumoMe @noahkagan Hana Abaza VP Marketing, Uberflip @hanaabaza
- 44. THANK YOU!