Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts at named accounts. In this presentation, Jon Miller, CEO and Co-founder of Engagio, will reveal various hacks for taking your account-based marketing to the next level.
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Account-Based Marketing Hacks 2016: Engagio for Account-Based Everything
1. @uberflip#ABMHacks @engagio
Jon  Miller
CEO, Â Engagio
@jonmiller
ACCOUNT-BASED
MARKETING HACKS:
ENGAGIO FOR ACCOUNT BASED EVERYTHING
Hana  Abaza
VP Â Marketing, Â Uberflip
@hanaabaza
2. @uberflip#ABMHacks @engagio
JOIN IN ON
WE WILL SEND THE RECORDING.
Questions?  Weâve  got  answers! Â
(At  the  end  of  the  webinar  Jï)
4. @uberflip#ABMHacks @engagio
Meet the Expert
âą Co-Âfounder  and  CEO  of  Engagio
âą Co-Âfounder  and  CMO  of  Marketo
âą Author,  Engagioâs Clear  and Â
Complete  Guide  to  Account  Based Â
Marketing
âą Author,  Marketoâs Definitive  Guide Â
to  Marketing  Automation
Jon Miller
Engagio
19. Level 1: Reps Self-Select
Level 2: Basic Data
Level 3: Advanced
Level 4: Predictive Analytics
Sophisticated predictive scoring
and modeling
Advanced ICP data (technographics, intent,
engagement)
Simple definition of Ideal Company Profile
(ICP)
Based on intuition and experience
33. Events Are a Big Part of ABM
Tip: executive invites come from someone with an equal or higher title
âą Owned events
âą Meetings at 3rd party events