SnapApp's Kara Widdison shows marketers three cheerful ways to get their campaigns in the holiday spirit.

1. @uberflip#uberwebinar
3 Ways to Warm Up Your
Holiday Marketing
Sam Brennand
VP Customer Success, Uberflip
@sambrennand
Kara Widdison
Marketing Specialist, SnapApp
@kwiddison28

2. @uberflip#uberwebinar
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar )

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Stick Around For a Demo

4. WINTER IS HERE!

5. ARE YOU FROZEN ON HOLIDAY
CAMPAIGN PLANNING?

6. @uberflip#uberwebinar
Interactive Content
FOR HOLIDAY
CAMPAIGNS
1.) Add an engaging spin to your
content with themes and two-way
conversations
2.) Re-gift your content for the right
audience by repurposing what you
already have
3.) Create fun experiences for your
audience
Warm Up Your Marketing

7. @uberflip#uberwebinar
It’s Pretty Easy…

8. @uberflip#uberwebinar
91% of buyers prefer
more interactive/visual
content that can be
accessed on demand.”
“
- Demand Gen Report
It’s What Your Audience Wants

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THEMES

10. @uberflip#uberwebinar
HOLIDAYS AND
SEASONAL THEMES

11. @uberflip#uberwebinar
 What’s your campaign theme?
Developing Your Plan

12. @uberflip#uberwebinar
 What’s your campaign theme?
 What’s your goal?
Developing Your Plan

13. @uberflip#uberwebinar
 What’s your campaign theme?
 What’s your goal?
 What winter holiday will you anchor to?
Developing Your Plan

14. @uberflip#uberwebinar
Human To Human Relationships

15. @uberflip#uberwebinar
What happens to all the
data you collect?
 Streamline new data into your
marketing automation forms
 Collect more detailed information
from your prospects
 Provide your sales team with more
qualified leads
Arm Your Sales Team

16. @uberflip#uberwebinar
 Capture rich profile data with the questions
 Question and answer data flows into lead
records within your marketing automation
system
 Data can be used to lead score, qualify
prospects, assign personas, and trigger
nurture campaigns
Better Scoring, Profiling & Nurturing

17. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
 Calls to action that deliver
higher click-through rates
What Are The Benefits?

18. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
 Calls to action that deliver
higher click-through rates
 5x industry average
increase in lead conversion
rates
What Are The Benefits?

19. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
 Calls to action that deliver
higher click-through rates
 5x industry average
increase in lead conversion
rates
 Better data for lead scoring
and faster MQL creation
What Are The Benefits?

20. @uberflip#uberwebinar
REGIFTING YOUR
CONTENT

21. @uberflip#uberwebinar
Try New Wrapping Paper…
 Same great content

22. @uberflip#uberwebinar
Try New Wrapping Paper…
 Same great content
 New interactive features

23. @uberflip#uberwebinar
Use the themes & messages of
your core content to create
related pieces that build the
strength of your brand’s
connection.
Repurpose Your Content

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This Is A Great Piece Of Chocolate

25. @uberflip#uberwebinar
But so is this cake…

26. @uberflip#uberwebinar
And these truffles…

27. @uberflip#uberwebinar
And this hot chocolate…

28. @uberflip#uberwebinar
Benchmark
Yourself
Test Your
Knowledge
See How
You
Compare
Get Your
ROI
What's
Your
Roadmap
Break it down for
your audience…
Are you making it easy for your audience?
Break your content down into
snackable portions.

29. @uberflip#uberwebinar
Core Asset
(white paper, ebook, interactive content,
video….)
2-pagers
Calculato
r
Assessmen
t
Webinars
Survey Contest
Workshee
t
Quiz
Product
Picker
Infographic
, SnapApps
Blog
posts
Guest
blogs
Large-Form Assets
Mid-Form Assets
Short-Form Assets
You’ve got options

30. @uberflip#uberwebinar
SERVING UP AN
AMAZING EXPERIENCE

31. @uberflip#uberwebinar
Adding an interactive component
increases engagement
and adds value for your audience!
What Happens When You Make It Interactive?

32. @uberflip#uberwebinar
Top
Middle
Bottom
Ebook
White Paper
ROI Tool
Create An Experience For Your Audience

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Top
Middle
Bottom
Ebook
White Paper
ROI Tool
+
+
+
Survey
Interactive
Infographic Quiz
Quiz
Assessment
CalculatorAssessment
Calculator Product
Picker
Create An Experience For Your Audience

34. @uberflip#uberwebinar
Content-Enabled Campaigns:
 Use experiences to create
engagement, conversation
 Bring qualification criteria up
the lead funnel
 Deliver insights for better
nurturing
 Accelerate most qualified
leads to sales
Turn Those Experiences Into Campaigns

35. @uberflip#uberwebinar
HOW DO OTHERS GET IN
THE HOLIDAY SPIRIT?

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Capterra – B2b Holiday Cards

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Zendesk – Happy Holidays 2.0

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UBERFLIP – A Content Marketing Christmas Carol

39. @uberflip#uberwebinar
Snapapp – Build Some Holiday Cheer

40. @uberflip#uberwebinar
The fastest and easiest way to
create interactive content that
boosts results by 2-3x across all
existing marketing programs.

41. @uberflip#uberwebinar
RESOURCES
Winter Marketing Campaign Worksheet:
https://content.snapapp.com/i/606204-worksheet-plan-a-winter-marketing-campaign
Reason for Every Season Guide:
https://content.snapapp.com/i/599394-a-reason-for-every-season
10 Ways to Use Interactive Content in 2017:
https://content.snapapp.com/i/751557-10-ways-to-use-interactive-content-in-2017

42. @uberflip#uberwebinar
QUESTION TIME!
Kara Widdison
Marketing Specialist, SnapApp
@kwiddison28
hub.uberflip.com
Sam Brennand
VP Customer Success, Uberflip
@sambrennand