The document summarizes a webinar about transforming ebooks into interactive content to boost marketing results. It provides three ways to transform ebooks: 1) Add interactive elements, 2) Break content into smaller, snackable pieces, and 3) Utilize lead forms for richer data collection. The webinar advocates starting small with interactive elements and thinking big about content transformation and data collection opportunities.
3 Ways to Transform eBooks to Boost Your B2B Marketing Results
1. @uberflip#uberwebinar @Snap_App
3 Ways to Transform eBooks
to Boost B2B Marketing Results
Victoria Hoffman
Content & Community Manager,
Uberflip @victoriahoffman
Vanessa Porter
Director of Marketing, SnapApp
@NessieBessie
4. @uberflip#uberwebinar @Snap_App
Why Transform With Interactive Content?
1.) Layer interactive elements into your
existing ebook
2.) Break your ebook down into snackable
content
3.) Utilize your lead form for richer, more
actionable data
START
SMALL
THINK
BIG
}
18. @uberflip#uberwebinar @Snap_App
Using
the
themes
&
messages
of
your
core
content
to
create
related
pieces
that
build
the
strength
of
your
brand’s
connec=on
to
the
idea/topic
overall
Amplify Your Content
21. @uberflip#uberwebinar @Snap_App
Are you making it easy for your audience?
Break your content down into
snackable portions.
Break It Down Benchmark
Yourself!
Test Your
Knowledge!
See How
You
Compare!
Get Your
ROI!
What's Your
Roadmap!
27. @uberflip#uberwebinar @Snap_App
Your Data Fuel Line
What happens to all the data
you collect?
§ Streamline new data into your
marketing automation forms
§ Collect more detailed information
from your prospects
§ Provide your sales team with more
qualified leads
28. @uberflip#uberwebinar @Snap_App
Shorter Lead Forms
Leverage existing campaigns
and content
§ Streamline data to your
marketing automation platform
§ Guide your audience into the right
nurture tracks
29. @uberflip#uberwebinar @Snap_App
Better Scoring Opportunities
Behavioral Scoring:
§ Score by completions or
specific questions and results
§ Your audience will tell you
where in the journey they are
Demographic Scoring:
§ Content specific
§ Qualify your leads
31. @uberflip#uberwebinar @Snap_App
Transform With Interactive Content
START
SMALL
THINK
BIG
Layer an interactive element into your ebook
Break it down into snackable content
Utilize your lead form for richer, more
actionable data
}
33. @uberflip#uberwebinar @Snap_App
RESOURCES
Your Interactive Demand Gen Campaign
https://content.snapapp.com/i/599430-workbook-your-interactive
-demand-gen-campaign
Are You Ready For Interactive Content?
http://info.snapapp.com/Ready-For-Interactive-Content-Assessment.html