Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
4. @BuzzSumo@Uberflip#uberwebinar
These three post types have the potential to drive significant traffic.
§ Infographic
§ “How To” post
§ “Why” post
§ Review
§ Picture list post
§ Podcast
§ List post
§ Video/animation
§ Quiz
§ Interview
§ “What” post
§ Webinar
Many Content Formats
9. @BuzzSumo@Uberflip#uberwebinar
§ help tell a story
§ show the passing of
time
§ show comparisons
§ explain a concept
§ demonstrate a
process
§ form a curated list
is a series of curated
images that can:
14. @BuzzSumo@Uberflip#uberwebinar
§ What types of images currently work best in your industry?
§ What images can you use to tell a story?
§ How would one of your successful projects look as a series
of images?
§ What comparisons can you make with images?
How can you use Picture List Posts?
15. @BuzzSumo@Uberflip#uberwebinar
§ What ‘before and after’ images might work in your industry?
§ What concepts can you explain through a series of
images?
§ What ‘how to’ picture posts could you use to explain
processes or new software?
§ Could you show a different viewpoint?
How can you use Picture List Posts?
18. @BuzzSumo@Uberflip#uberwebinar
One of the best ways is to provide authoritative
answers to the questions they are asking.
As Lee Odden says: “Be the best answer.”
How do you build trust and loyalty
with this audience?
19. @BuzzSumo@Uberflip#uberwebinar
A
New
York
Times
and
La6tude
research
study
found
five
main
mo6va6ons
when
it
comes
to
sharing.
The
number
one
mo6va6on
for
sharing
was
to
bring
valuable
and
entertaining
content
to
others.
People Share Helpful Content
28. @BuzzSumo@Uberflip#uberwebinar
Graded quizzes
The hardest Frozen quiz you’ll ever take?
These give you a score which you can share.
Outcome quizzes
Which Star Wars leader are you?
These personality quizzes give an outcome to share.
41. @BuzzSumo@Uberflip#uberwebinar
Optimize Your Content Experience
Increase
Awareness
Is
it
shareable
content?
Is
it
easy
to
share
from
your
blog,
resource
center,
Content
Hub,
etc.?
Increase
Subscribers
Are
you
asking
for
an
email?
Are
you
delivering
on
your
promise?
Increase
Leads
Are
you
ga6ng
the
right
content,
the
right
way?
Are
you
leveraging
call-‐to-‐ac6ons?
Increase
Lead
Quality
Are
you
talking
about
the
right
topics?
Are
you
talking
to
the
right
persona?