Chat GPT Master Class - Leslie Hughes, PUNCH Media
The HEART framework for UX metrics
1. Vol. II UX y Marketing
The HEART framework for UX
metrics
Ignacio Valdés
@diestronosoy
2. Ignacio Valdés
UX Manager en Irox IT
Líder y Mentor del Prototyping Lab en Tec Lean
Accelerator
Docente en la Escuela de Arquitectura y Diseño
del ITESM León
11. Este framework realiza una
convención sobre las
métricas que pueden evaluar
la experiencia de usuario.
the HEART
framework
12. – Kerry Rodden, User Experience Researcher at YouTube and Google.
“I’m part of a group of quantitative UX researchers at
Google, and we like to think of large-scale data analysis as
just another UX research method.”
18. Category Metric Tracking Plan
Happiness Number of content shared
https://goo.gl
https://bitly.com
http://blog.hubspot.com/marketing/what-
are-utm-tracking-codes-ht#sm.
000182qfppiqlfqxvd91di5oqz63p
Engagement
User activity: If user plays a new session
after one
https://mixpanel.com/?
from=adwords_mobile&gclid=CL6R3O3Ehc4
CFYGHaQodfL4FMg
https://www.google.com/analytics/mobile/
Adoption
DAU: If user uses everyday temperature and
electricity sessions
https://www.google.com/analytics/mobile/
Retention WAU https://www.google.com/analytics/mobile/
Task Succsess Time, completed task, errors https://www.intercom.io
Ejemplo