Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

1. REINVENTING the WHEEL
Cesare Bottini
Sr. Experience Designer

2. “...you don’t need
to reinvent
the wheel...”

11. Experience
Economy

12. INTO THE
EXPERIENCE
ECONOMY,
REINVENTION IS
THE KEY

15. eBike is
Mainstream

16. Why the eBike is so Mainstream?
√ Crisis
√ Gas Price
√ Healthier Habits
√ Lifestyle
√ Traffic

17. Electric
Mobility is in
Early Stage

22. COMMUTING

23. RESEARCH
+100
commuters
9
countries
+10
months

24. What we discovered
√ Common Patterns
√ Active Community
√ eBike Ready
√ Hype Free
√ Digital Savvy

25. Great bike, vanilla flavor

26. RIDING
EXPERIENCE

27. WTF?!

28. OWNING
EXPERIENCE

29. Beauty
is part
of the
UXD

30. Protect
the
Bike

31. CONTEXT
EXPERIENCE

32. “...what is an
eBike riding in
a Smart City?”

33. Is this a bike anymore?
Bike
as
Interface

34. Context & Products
Like
Magnetic
Fields

35. Smart Products
Fridge

36. Smart Products
Car
Dashboard

37. Smart Products
Headphones

38. Reinventing
you reach your
main goal as a
designer:

39. MAKE THIS
WORLD A BETTER
PLACE

40. THANK U!

41. Cesare Bottini
Sr. Experience Designer
@Cecce67
Tippy.it
Experience Designers