7. "...for the computer to operate at
all for us first requires a wealth of
interactions to take place for itself.
As operators or engineers, we may
be able to describe how such
objects and assemblages work.
But what do they experience?”
— Ian Bogost
8. UX REQUIRES AN UNDERSTANDING HOW THEY PERCEIVE & ACT
THINKING MACHINES AREN’T PEOPLE
bleepingcomputer.com
9. UMWELT
“The world as
experienced by a
particular organism.”
Organisms can have
different umwelten,
even though they share
the same environment.
10.
11. • Clear communication framework
of signals and rewards.
• Environment that works for
cohabitation for human and dog.
12. FOR PEACEFUL, CLEAR COHABITATION BETWEEN HUMANS & MACHINES
WE’RE DESIGNING ENVIRONMENTS & “LANGUAGES”
Physical Activity
(Explicit or Tacit)
Signifies
Signifies
Communication
Environmental
Structure
13. FOR PEACEFUL, CLEAR COHABITATION BETWEEN HUMANS & MACHINES
WE’RE DESIGNING ENVIRONMENTS & “LANGUAGES”
19. “Always design a thing by considering it in
its next larger context — a chair in a room, a
room in a house, a house in an environment,
an environment in a city plan.”
— Eliel Saarinen, Architect
21. …FOR PURPOSEFUL ENVIRONMENTAL DESIGN STRATEGIES
SERVICE DESIGN IS A GREAT VEHICLE…
Line of Visibility
Line of Interaction
Support Processes / Systems
Customer
Actions
Service
Agent
Actions
22. DIGITAL AGENTS AS PARTICIPANTS + INSTANCES OF SYSTEMS/PROCESSES
WE NEED TO BE “FULL-STACK” UX STRATEGISTS
Line of Visibility
Line of Interaction
Support Processes / Systems
Customer
Actions
Service
Agent
Actions
OPERATIONS
DESIGN
ENTERPRISE
ARCHITECTURE
26. The gap between ambition and execution is large
at most companies.
• Three-quarters of executives believe AI will
enable their companies to move into new
businesses.
• Almost 85% believe AI will allow their companies
to obtain or sustain a competitive advantage.
• But only about one in five companies has
incorporated AI in some offerings or processes.
• Only one in 20 companies has extensively
incorporated AI in offerings or processes.
• Less than 39% of all companies have an AI
strategy in place.
• The largest companies — those with at least
100,000 employees — are the most likely to have
an AI strategy, but only half have one.
HIGHHOPESLOWDIRECTION
http://sloanreview.mit.edu/projects/reshaping-business-with-artificial-intelligence/
29. + UX STRATEGY
STRATEGY DEF. A
“…THE CREATION OF A UNIQUE AND VALUABLE
POSITION…CHOOSING TO PERFORM ACTIVITIES
DIFFERENTLY THAN RIVALS DO.”
Michael Porter, “What is Strategy?” HBR 1996
POSITION
STRATEGY DEF. B
“…A SET OF GUIDING PRINCIPLES THAT, WHEN
COMMUNICATED AND ADOPTED IN THE
ORGANIZATION, GENERATES A DESIRED
PATTERN OF DECISION MAKING.”
Michael Watkins, “Demystifying Strategy” HBR 2007
PRINCIPLES
“USER EXPERIENCE”
A HUMAN-CENTERED PERSPECTIVE FOR PLANNING, DESIGNING,
AND IMPLEMENTING PRODUCTS & SERVICES.
PERSPECTIVE
WHAT DOES IT
MEAN TO HAVE
A UX STRATEGY?
30. STRATEGIES TO GET UX STRATEGY INTO THE CENTER OF CORPORATE PLANNING
WE NEED “META” STRATEGIES
“THE META”
“THE MATTER”
The product, service,
project, etc.
The organization,
ecosystem, values, politics,
infrastructures…