The document announces a workshop on using LEGO SERIOUS PLAY to address the topic of homelessness in Amsterdam. It will take place June 17-19, 2019 and be led by Miriam Elst and Niki Smeets, experts in human-centered design and LEGO SERIOUS PLAY facilitation. The workshop will follow the LEGO SERIOUS PLAY method of creative problem solving using LEGO models to represent ideas. Participants will research homelessness issues, align around a vision, do an deep dive analysis, reality check their ideas, and ultimately pitch solutions modeled with LEGO bricks.

1. UX STRAT Amsterdam, June 17-19 2019
Workshop Design Thinking
with LEGO® SERIOUS PLAY®

2. UX STRAT Amsterdam, June 17-19 2019
Who are we ?
Miriam Elst
• Human Centered Design Expert
• UX Strategy & Management
• Design Thinking Trainer, Facilitator & Coach
• Trainer & Facilitator LEGO® SERIOUS PLAY®
Niki Smeets
• Brand & Customer Experience Consultant
• Facilitator LEGO® SERIOUS PLAY®

3. UX STRAT Amsterdam, June 17-19 2019
History LEGO® SERIOUS PLAY® ?
Kjeld Kirk Kristiansen, CEO LEGO - till 2004 Johan Roos, IMD Bart Victor, IMD
Company: Executive Discovery Ltd.
Kjeld: https://www.lego.com/en-us/themes/lego-history/articles/management-a90ace8d78e443b894b1dc65059d4048
Bart, https://business.vanderbilt.edu/bio/bart-victor/
Johan, http://questromworld.bu.edu/businesseducationjam/2014/09/16/qa-with-johan-roos/

4. UX STRAT Amsterdam, June 17-19 2019
Open Source LEGO® SERIOUS PLAY®
• Since 2010
• 70.000 LSP practisioners around the globe
• Original methods trainings & more advanced and adapted trainings
• NO ENDORSEMENT by LEGO® Group on trainings, facilitators or
certificates or communities
Source: https://www.lego.com/en-us/seriousplay/the-method

5. UX STRAT Amsterdam, June 17-19 2019
What is LEGO® SERIOUS PLAY® ?
Hands-on - Minds-on
Appreciate Diversities
Human Interconnectivity
Mindfully Learn
Facilitate Communication

6. UX STRAT Amsterdam, June 17-19 2019
Imagination in 3D
SourceSource: Agency Network – Blattner Brunner – Lego Campaign 2006

7. UX STRAT Amsterdam, June 17-19 2019
When to use LEGO® SERIOUS PLAY® ?
• Alignment workshops on vision, strategy, …
• Strategic Planning, Design Thinking
• Co-creation, Collaboration
• Teambuilding
• Change Management
• Agile Transformation & mindsets
• Scenario based thinking
• …

8. UX STRAT Amsterdam, June 17-19 2019
Some play rules & etiquette
1. everyone builds
2. bring an open mind, no judgement
3. no electronics (only for selfies)
4. listen generously, attentive listening
5. it’s your model & your story
6. question only the model
7. trust the process
8. have hard fun

9. UX STRAT Amsterdam, June 17-19 2019
HOMELESSNESS IN AMSTERDAM
Source: photo by AyliffeMakit

10. UX STRAT Amsterdam, June 17-19 2019
Agenda
• Introduction to topic
• Research: Facts & Figures
• Vision alignment
• Deep dive
• Reality check
• Pitch