When selling ourselves for our next job or project, we can use our Experience Design skills and a story-centered approach to craft an amazing portfolio and to interview successfully.
We will walk through the steps in the interview process from a user-centered approach, focusing on the online portfolio, the portfolio review, and the interview.
This talk will appeal to anyone starting out or seeking a job change by highlighting how you can set yourself apart in an already competitive field. With a user-centered mindset and a focus on telling a great story around your work, you can sell yourself and obtain the position you want.
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Storytelling and the Art of Getting the Design Job
1. May 31st, 2016
UX & Storytelling
The art of getting the design job
Conference Survey: http://www.uxpa2016.org/survey
www.uxpa2016.org
#UXPA2016
Sharon Carmichael,
Senior Interaction Design Manager
2. Presentation
3
Agenda
How to use UX & Storytelling to sell yourself as a designer
Research
1
Portfolio
2
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Some examples
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Introduction
The TurboTax XD interaction design team
TBH
5. Research
(know thy self)
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UX, Storytelling, and the art of getting the design job
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Research
Research YOU
The first step in any design project
is doing some research. In this case,
the research needs to be about
YOU. Answers to the questions will
help you craft your story.
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Research
Questions to ask
How do you compare to others in the market?
What skills do you have that make you stand out?
What are you passionate about in terms of design?
What are your values?
What type of job are you interested in?
An in-house corporate position, a job at a start-up, or
a consulting position?
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Research
What is your T shape?
Motion Design
Visual Design
Prototyping
Information Architecture
Design Thinking
Empathy
Mobile First
Research
Strategy
Lean UX
Leadership
Influence
Technology
Systems Thinking
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Research
What type of environment do you thrive in?
10. The Online Portfolio
(your foot in the studio door)
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UX, Storytelling, and the art of getting the design job
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UX, Storytelling, and the art of getting the design job
Design your portfolio as well as the projects
Curate to show only the best
Focus on the future
37 pieces of flare
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UX, Storytelling, and the art of getting the design job
Research the companies you are interested in so
you know what matters to them.
Consider linking an employer to a specific
project within your website and explain why that
project is relevant.
Relevance matters
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UX, Storytelling, and the art of getting the design job
Standard narrative arc
Exposition
Rising Action
Falling Action
Resolution
Climax
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UX, Storytelling, and the art of getting the design job
Standard story structure for XD
Going broad
Sketches
Paper prototypes
Guerilla testing
User validation
Creation
Narrowing down
Detailed design
High level prototype
Specs
Usability testing
Implementation
Style guides
Asset libraries
Business results
Customer results
Results
Problem
Concepting
Implementation
Launch
Detailed Design
Customer problem
Personas
Research/insights
Principles
Customer benefit
Discovery
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UX, Storytelling, and the art of getting the design job
• Set context
• Visually show your process
• Explain your specific role
• Explain your design decisions
• Clearly show the “do-for”/customer benefit
• Proofread everything!
The devil in the details
16. The Presentation
(your best self)
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UX, Storytelling, and the art of getting the design job
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Presentation
The show don’t tell principle
The portfolio presentation is your chance to
showcase the best 2-3 projects in your
portfolio and to describe in detail (ideally
visually) your thought process around your
work.
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Presentation
Story arcs
Personal Story Project 1 Project 2 Conclusion
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Presentation
No excuses
NDA’s and client confidentiality are no
excuse for not having quality work to show
in person or via video conference in a
confidential setting.
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Presentation
Tell your design story
• Come up with a cohesive narrative
• Follow the same story arcs as your portfolio
• Show the right work
• Make it personal with customer stories
• Admit mistakes
• Be clear on “I” verses “We”
• Bookend your story
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Presentation
Communication & influence
• Show your personality
• Don’t over share
• Be authentic
• Show enthusiasm/passion for both design & role
• Demonstrate poise & confidence
• Show persistence & resilience
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Presentation
Design Rationale
Recommendation
Pain, Want, Need
Customer Benefit
Differentiation
Competition
Being able to provide quick
context for your work, both in
terms of customers and business
will build your credibility and
help focus the session
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Presentation
Feedback
At the end of an interview, ask what you can do
better. That shows determination and openness to
coaching, traits that are really valuable.
24. Examples
(Good & Bad)
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UX, Storytelling, and the art of getting the design job
25. The Good
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UX, Storytelling, and the art of getting the design job
http://aaronporter.co/project/thrive/
http://melaniedaveid.com/
26. The Bad
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UX, Storytelling, and the art of getting the design job
http://nerval.ch/index.php
http://www.nicolastarier.com/
27. Thank You
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sessionid=228
Conference Survey: http://www.uxpa2016.org/survey
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