Provide Insight, Not Numbers Three Dangerous Data Visualization Trends and User Research Techniques to Avoid Them

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This document discusses three dangerous data visualization trends and techniques to avoid them. The three trends are: including irrelevant content, lacking context, and having an unclear call to action. It recommends focusing on user needs, creating insights appropriate for users, and enabling efficiency. The document outlines a user-centered design process including exploring user needs through interviews and surveys, and evaluating concepts with different levels of feedback.

Tecnologia

Provide Insights, Not Numbers
Three dangerous data visualization trends
and UX research techniques to avoid them
Clara Kliman-Silver and Richard Wang
UXPA International 2016

Clara Kliman-Silver
@cklimansilver
clara.klimansilver@gmail.com
Richard Wang
rwang@athenahealth.com

http://sugidol.com/airplane-in-the-sky-cloudy-but-sunny-day-2.html

http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg

http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg
Lack of context

Three Dangerous Trends
1. Irrelevant content
2. Lack of context
3. Unclear call to action

How do you or someone you
know use a wearable device?

https://static0.fitbit.com/simple.b-cssdisabled-png.hd53c63eab7cc1316845e4b4084fbc504.pack?items=%2Fcontent%2Fassets%2Fchargehr%2Fimages%2Fapp-dashboard%2Fscreen%2Fweb_Next_Gen_Dash%402x.png

292,760 252,120286,320 735,090
Check in CheckoutEncounter Claims
Insurance info
Appointment
type
Number of
orders
Documentation
time
Co-pay
Next
appointment
ICD-10
Billing codes

What does a superior user experience look like?

Step 1: Frame the problem in human terms

Step 2: Turn the problem into an opportunity

Step 3: Brainstorm concepts & create insights

Differences and similarities between internal and external users
Internal users External users

Differences and similarities between internal and external users
Internal users External users
access to internal resources
domain expertise
require support
product expertise
desire
good UX!

35
Our Approach
✓ Focus on user needs
✓ Create user-appropriate data insights
✓ Enable efficiency

Method
What are the business
needs?
Who are our users?
What are user needs?
How is this concept
valuable to users?
Do users understand the
concept as it is
designed?
Can they use it? How do
they use it?
Interviews
and Surveys
Mid-level concept
feedback
High-level concept
feedback
Usability Testing
Explore and EvaluateIdentify the Problem
User-centered design process

Users
Average usersSuper users Supported users
Analytically-Savvy Analytically-Inexperienced
Not all user needs are the same

High-level Concept TestingIdentify relevant data based on user needs

Dangerous Trends
1. Irrelevant content
2. Lack of context
3. Unclear call to action
Solutions
1. Focus on user needs
2. Provide user-appropriate insights
3. Enable efficiency

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