Yaroslav is a Project Manager at Qvantel with extensive international experience in software development industry both on the technical and business sides. He puts launch at the core of his presentation while he covers areas including; the role of a project manager, dealing with stakeholders and talking to users.

1. YaroslavKarulin
Communication
...so many ways to fail!

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Product managers are much more likely to share “war stories” than
“best practices”, and are more likely to talk about the mistakes they’ve
made than the meteorix successes they’ve achieved.
– Matt Lemay, “Product Management in Practice”

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The Role of Product Management
Technical BusinessProduct Management

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The Role of Product Management
Development
Design
Architecture
Project
Management
Sales
Marketing
Account
Management

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Key Stakeholders
Jenny

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Talk to Stakeholders

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1. Keep Your Management Updated

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1. Keep Your Management Updated

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1. Keep Your Management Updated

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2. Ask “Why?” from Your Customer

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2. Ask “Why?” from Your Customer

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3. Talk to Your End User

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3. Talk to Your End User

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Additional Tips

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Matrix Organization May Help
Development Design QA Product
Management
Product #1
Product #2
Product #3

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RACI Framework Helps
● Responsible
● Accountable
● Consulted
● Informed

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Fine Balancing Act
There is never too much of
information, but...
● Should you protect your team
from org chaos?
● How not to block your team by
setting too many meetings?
● Where to limit the circle of
invited to meetings?
● Are there good alternatives to
face-to-face communication?

18. YaroslavKarulin
Thank you!
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