Plan for failure.pdf

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UXDXConf

Plan for failure to ensure success

Dados e análise

“Just because you made a good
plan, doesn’t mean that’s what’s
gonna happen.” —Taylor Swift

Plan to Fail
It’s not defeatist or negative.
It’s realism.

6
Question…?
How does crisis management scale to software?
■ Outcomes over outputs
■ Changes to user behaviors
■ Evolution of customer needs

Project Thinking versus Product Thinking
● What does success look like?
● What is our MVP?
● What is the definition of done?
● What is a successful launch?
● What does failure look like?
● What is our MFP (most failed product)?
● When is done enough good enough?
● What stops us from launching?

How to Plan to Plan for Failure
9
■ It’s not a negative mindset
■ Embrace the discomfort
■ Be reasonable
■ Rely – don’t die – on data
■ Iterate often
■ Think obstacles not opportunity
■ Turn “How might we…” into “What if this…”

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