We all strive to build great and interesting products, which delivervalue to both user and business. Stijn Eversdijk, Senior Product Designer discusses what's aspirational and what's intangible. Why design should have a seat at the table and why performance metrices loves short-term thinking

1. product design
at scale
UXDX Conf Amsterdam
20.03.2019

3. we believe creativity
brings positive change

7. varying contexts ask for different
approaches when executing product
design

9. we all strive to build great and
interesting products, which deliver
value to both user and business.

10. Aspirational & Intangible
Concrete &
Tangible
Product vision
Intuition
Metrics
Research
Design

12. design should
have a seat
at the table

14. performance metrics
❤
short-term thinking

15. Collect by WeTransfer

18. vanity
metrics

19. habits

21. use the right metrics
at the right moment
to support and inform
your vision

22. to be able to work with metrics it is
important to realise that they come
with certain characteristics

23. metrics allows you to go wide

24. metrics measure what is
established and tangible

25. metrics lose the context
that build it

26. metrics can give a
false sense of certainty

27. is your metric a proxy
for what you want to know?

28. Driven
Informed
Aware
Adapted from R. King; Designing with data

29. three stages
➡
pre-PMF
➡
growth
➡
value

30. • Are we having the right balance between vision and data?
• Do we use the right metrics at the right time?
• Build, iterate and share your vision