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How to maintain User Focus in a Metric-Driven Environment - Stijn Eversdijk, WeTransfer

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We all strive to build great and interesting products, which delivervalue to both user and business. Stijn Eversdijk, Senior Product Designer discusses what's aspirational and what's intangible. Why design should have a seat at the table and why performance metrices loves short-term thinking

Publicada em: Software
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How to maintain User Focus in a Metric-Driven Environment - Stijn Eversdijk, WeTransfer

  1. 1. product design at scale UXDX Conf Amsterdam
 20.03.2019
  2. 2. we believe creativity brings positive change
  3. 3. varying contexts ask for different approaches when executing product design
  4. 4. we all strive to build great and interesting products, which deliver value to both user and business.
  5. 5. Aspirational & Intangible Concrete & Tangible Product vision Intuition Metrics Research Design
  6. 6. design should have a seat at the table
  7. 7. performance metrics ❤ short-term thinking
  8. 8. Collect by WeTransfer
  9. 9. vanity metrics
  10. 10. habits
  11. 11. use the right metrics at the right moment to support and inform your vision
  12. 12. to be able to work with metrics it is important to realise that they come with certain characteristics
  13. 13. metrics allows you to go wide
  14. 14. metrics measure what is established and tangible
  15. 15. metrics lose the context that build it
  16. 16. metrics can give a false sense of certainty
  17. 17. is your metric a proxy for what you want to know?
  18. 18. Driven Informed Aware Adapted from R. King; Designing with data
  19. 19. three stages ➡ pre-PMF ➡ growth ➡ value
  20. 20. • Are we having the right balance between vision and data? • Do we use the right metrics at the right time? • Build, iterate and share your vision

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