About Anticipatory Design, Part of Huge's applied innovation group, Sophie plays a leadership role in key stages of research, product definition and interaction design for some of Huge's largest clients. Previousy, she designed complex software applications in her hometown of Berlin, Germany. Sophie is a Fulbright alumna and holds an MFA in graphic design from Fachhochschule Potsdam and a master's in product design from Germany's University of the Arts.

2. Anticipatory
design.
Designing digital services with no
screen and no user interaction.

3. Now.

5. We are here

7. 35000

9. The shift.

10. More.Less.

11. Technology will move off the screen
and will become the (invisible)
engine that powers the real world
around us.

12. 4.9 billion

13. Society will harness information in
novel ways to produce useful
insights or goods and services of
significant value.

14. 1 day

15. Anticipatory
design.

16. 1. Data will the foundation of every service.
2. AI will simplify the most complex.
3. Most user interactions will become obsolete.
4. Privacy will change its meaning.

17. Getting to no UI.

18. Shifting screens

19. Context aware information
projected into the environment.

24. Know context.

25. No screens

26. Interacting with services in ways
that don’t require GUIs.

31. Know your place in the network.

32. No UI

33. Anticipatory adjustment without
conscious human involvement.

38. What if you get it wrong?

39. Know how to serve.

40. Getting ready.

41. 1. Know context.
2. Know your place in the network.
3. Know how to serve.

45. When technology becomes
invisible it will give people
back the most valuable
thing they have - time.

46. Questions.