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Spark Advertising Presentation for UWO Oshkosh Principles of Advertising

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A full service power packed Ad Agency November 30th, 2010 • Presented by • Mark Elliott
Agenda Intro to SPARK Clients Social Media uses in business Bonus: Human Resources
Clients
Favorite Client
Working with Big Brands
Social Media for Business
Evolution of Online User GeneratedMedia Blogs Podcasts Mobile Phone RSS Online Video Widgets Banner Ads Pay-per-click SEO Email Marketing Affiliate Programs Semantic Web Platforms APIs Apps Cloud Computing
Opportunity for Social Media
Communication Shift Social Media Revolution : This video is produced by the author ofSocialnomics, Erik Qualman. Social Media ROI
Twitter: Customer Service
Podcasting: Human Resources
Lead Generation
Cause Marketing
Build a Twitter Following
Social Commerce
Phases of Social Media
Social Commerce
Social Commerce
Social Commerce
Social Commerce and Communication
Tracking and Reporting e-mail impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time engagements• links clicked• forwards• bookmarks• by date and time• clicks by contact• social bookmarks• new subscribers RSS impressions• by feed• by source• by geographic location• by date and time engagements• by feed• by geographic location• by date and time podcast views• by geographic location• by date and time influencers• impressions by embedded location• e-mail forwards• social bookmarks video impressions• by geographic location• by date and time influencers• impressions by embedded location• e-mail forwards• social bookmarks widgets impressions• by geographic location• by date and time influencers• impressions by embedded location• e-mail forwards• social bookmarks• RSS links clicked (if not mirrored feed)
Social Media = Great ,[object Object]
Part of integrated campaign
Extend relationship
More transparency
Shareable
Trackable,[object Object]
Contact Information Mark Elliott, PresidentSPARK Advertising+1 (920) 725-9460 marke@startaspark.com Twitter: @SPARKAdvtsg Linkedin: http://www.linkedin.com/sparkadvertising Facebook: SPARK Advertising

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Spark Advertising Presentation for UWO Oshkosh Principles of Advertising

Notas do Editor

  1. NameBest job – will get toPollPoll- FB page? LinkedIn? Podcast? Bloggers? Tweeps? > Mobile is mktgs future. 4Square + FB + ECommerce
  2. Best Job – Everything we work on is new. Work with VPs, Presidents, Owners. Learn about many businesses. Work on Macs. Relaxed environment.President-SPARKCollege UW Oshkosh-Major (started out in Business, Ended up Comm. Ad PR-1st job = Bus Dev/Sales= full service Integrated communications agencySPARK Break downMarketing strategyCreativePRWebWhy we exist-L brain, R brain
  3. Top-Product video w/ buy feature & shareableBottom-Twitter SMS feed, follow, learn, know what people say about it.
  4. With enormous crisis comes enormous opportunityHistorically: CrisisRecoveryIndustrial revolutionRichard Florida – Author of The Great Reset, Rise of Creative Class, Professor U of Toronto.Creative potential in everyoneDevelop the creative sector (Science, Tech, Teachers, Lawyers)Going on in own state:Barbara Lawton – Lt. Governer created task force for “Creativity as a economic engine”