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Introduction to Social Media and Public Relations (Unitarian Universalist Association 2010 General Assembly Workshop)

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Introduction to Social Media and Public Relations June 24, 2010 Shelby Meyerhoff Unitarian Universalist Association
Press Outreach
Press outreach resources ,[object Object]
Opportunities ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step-by-step process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a good and newsworthy story/ message? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical news stories ,[object Object],[object Object],[object Object],[object Object]
Types of materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Submitting materials ,[object Object],[object Object]
Following Up ,[object Object],[object Object],[object Object]
Social Media
Social media resources ,[object Object]
Opportunities ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object]
General principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to choose a tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Researching tools ,[object Object],[object Object],[object Object]
Basic tools ,[object Object],[object Object],[object Object],[object Object]
BLOGS
Blog screenshot
Basic information about blogs ,[object Object]
Advantages of using blogs ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK
Facebook screenshot
Basic information about Facebook ,[object Object],[object Object],[object Object]
Advantages of using Facebook ,[object Object],[object Object],[object Object],[object Object]
More advantages of using Facebook ,[object Object],[object Object]
TWITTER
Twitter screenshot
Basic information about Twitter ,[object Object]
Advantages of using Twitter ,[object Object],[object Object],[object Object],[object Object]
YOUTUBE
YouTube screenshot
Basic information about YouTube ,[object Object]
Advantages of using YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to choose a tool? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to Social Media and Public Relations (Unitarian Universalist Association 2010 General Assembly Workshop)