1. #bigsocialideas

2. #UTEVENTS
Social media as part of an overall event
marketing strategy at UT

3. PREPARE.

4. Strategize.
Who do you want to come?
What resources do you have?
What outlets will you use?
How will you build and maintain interest?
How will you measure success?
What are your plans for promotion in other
outlets?

5. Plan.
What is your schedule?
Who will post, and when?
Who will take photos and/or video?
Who will edit and caption?
Who will monitor posts during the event?

6. Calendar.
Get your event in the calendar
utk.edu/events
Post it in other outlets as appropriate

7. #YrHashtag13
Necessary for Twitter campaigns
Must be original
Must be topical
Must relate to you
Can be clever

8. Collaborate.
Inform other communicators
Announce on CAMPCOMM
Identify crossover opportunities
Partner with other departments & individuals

9. Tease it.
Paint the Rock
Hang flyers featuring the #hashtag
Create digital signage
Post a graphic on your website
“Leak” information on social media outlets

10. EXECUTE.

11. Cover it.
Generate buzz to support future events!
Provide real-time information.
Post photos during the event.
Got video? Have editors standing by!
Use tiny.utk.edu or utk.edu/go to shorten
URLs

12. Encourage it.
Ask your followers to share during and after
the event
Content you’re re-using is content you don’t
have to produce!

13. Monitor it.
Watch the conversation during the event
Share interesting content
Direct the conversation if appropriate
Delete comments if needed (be sparing)

14. WRAP IT UP.

15. Aggregate it.
Don’t let this new content go to waste.
Collect content generated during the event
in an aggregator like Storify

16. Gallery it.
Collect photographs in galleries to post on
Facebook
Assemble photographs in collections and
sets on Flickr, and embed in your website

17. Analyze it.
How much buzz did you generate?
Measure effectiveness by looking at
analytics.
Did traffic to your website increase?
Did you gain followers?
Were there lots of posts and retweets?