1. Urban Airship
Mobile Services Platform
Scott Kveton, Co-founder & CEO
Under the Radar - November 2010
Tuesday, November 9, 2010

2. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
Urban Airship powers
the world's most
successful mobile apps
Tuesday, November 9, 2010

3. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
Companies are struggling with the
proliferation of app store eco-systems
Problem
2008+
• How do you get users to back your apps?
• How do you drip content, features and functionality over time?
• Publishers want the largest addressable market; every device
• No standard for measuring usage and conversions
New devices and user behavior continue to
evolve while strategies lag behind:
Tuesday, November 9, 2010

4. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
The Urban Airship Platform helps
companies by allowing them to:
• Maintain a conversation with the users of your apps
Solution
Urban Airship
Engage
• For-pay content and calls to action
Monetize
• Gain maximum reach by working on every platform
Scale
• Understand usage, conversions, and ROI
across platforms
Track
Tuesday, November 9, 2010

5. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
• Start and maintain a conversation with your users
Engage
• For-pay content and calls to action
Monetize
Tuesday, November 9, 2010

6. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
• Gain maximum reach by working on every platform
Scale
• Understand usage, conversions, and ROI across platforms
Track
Tuesday, November 9, 2010

7. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
By the numbers - In the last year
Platforms
0
200,000,000
400,000,000
600,000,000
800,000,000
Jun 15, 2009 Aug 26, 2009 Nov 6, 2009 Jan 17, 2010 Mar 30, 2010 Jun 9, 2010 Aug 20, 2010
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
Messages & Devices since launch
Messages Devices
1.3B
50MM
1.3MM
Tuesday, November 9, 2010

8. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
Implementing/Contracts Active Pilots & Pipeline
Customers & Strategic Partnerships
Agencies
100+ more in pipeline
PlatformsCarriers
Several more in the pipeline
Tuesday, November 9, 2010

9. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
Puneet Agarwal
Investors
Scott Kveton
CEO, Amazon, Mozilla, OpenID
Steven Osborn
CTO, SourceForge
Team
Adam Lowry
Engineer
Michael Richardson
Engineer
Founders
Chris DeVore
Key Employees
Advisors
Raven Zachary
Small Society,
Founder iPhoneDevCamp
Jason Mendelson
Pete Grillo
CEO WeSync, Iterasi
Holly Files
COO/CFO
Gavin McQuillan
Engineer, Google
Lucky Kuolt
Engineer, Rackspace
Erik Onnen
Engineer, Jive Software
Jason Glaspey
Product Manager
Located in Portland, Oregon.
Investment
6.5MM raised to date
Dave Hersh
Former CEO Jive Software
Justin Fitzhugh
VP of Eng Mozilla
Employees
18 full-time
4 contractors
4 off-shore (Beijing)
Tuesday, November 9, 2010

10. Scott Kveton - scott@urbanairship.com - Under the Radar - November 2010
We have the platform, the
company, the funding, the
team. We’re ready for
your business.
Tuesday, November 9, 2010

11. Q & A
Tuesday, November 9, 2010