1. Social Marketing Optimization:
Reaching And Engaging Social Users

2. Social Media: Tremendous Usage
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
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3. Social Media: Tremendous Usage
Billions of messages daily
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
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4. Social Media: Tremendous Usage
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
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5. Over half of U.S. online shoppers check
Facebook, Twitter before they buy
Social Media: Tremendous Usage
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
Ideal Opportunity For Advertisers
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6. Advertisers Can’t Rely on Traditional
Technologies
Social Media Requires New Solutions
Keywords
Contextual Targeting
Cookies
Behavioral Targeting
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7. We Understand Social Media
Specialized Natural Language Processing Engine
 Extract meaning from social conversations,
abbreviations, colloquialisms
 Piece together conversation threads
 Overlay social relationships
 Factor in influencers
@SeanLloyd @XxAmandaTxX More@gblondon
Ready to buy
Cameras 97% DSLR, Nikon 48 mins ago
Mtn bike 80% Kawasaki 12 hrs ago
Interested in
Outdoors (bike trails, camping, soccer, Kawasaki)
Gadgets (iPhone, GPS)
Music (BEP, XM)
Location
Denver
UserIntent&Interest
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8. Precisely Target Valuable Audiences
 In-market to buy camera
 Outdoor enthusiasts
 College student worried
about costs
 Frequent travelers
 Social shopping
afficionados
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 ……Others……
 Smart-phone owners
 Organic shoppers
Over 200 million unique users in US alone!

9. Reach Users Wherever They Are
On MobileOn Applications
On Facebook
On Socially Integrated Websites
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10. We Deliver Strong Results
1.56
10.42
Traditional Ad Network Compass Labs Solution
3.36%
9.34%
Traditional Ad Network Compass Labs Solution
1.56
10.42
Traditional Ad Network Compass Labs Solution
Conversion Rate
Minutes Spent
On Site
Number of
Pages Visited
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11. Our Solution is Ideal
Particularly for advertisers who want to:
 Acquire leads from social networks, a new source
 Build brand affinity with specific audiences
 Acquire social shoppers
 Acquire fans, followers
 Reach influencers for specific topics, audience segments
 Maximize exposure and effectiveness on social networks, for
the least cost
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12. We Are A Seasoned Team With
Deep Industry Experience
 Prior Experience: Senior roles at Google, Yahoo, eBay,
Become, PriceGrabber
 CEO: Built and led Google’s mobile ads business. A serial
entrepreneur with a strong track record
 Co-founder: Built world-class search and ads engine
 Co-founder: PhD at MIT’s Media Labs on extracting meaning
from social conversations
 Team has almost 20 patents
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13. Get Started Today!
To learn how Compass Labs can help you,
email sales@compasslabs.com
 Reach & Engage Millions Of Precisely
Targeted Social Media Users
 Maximize Your Advertising ROI
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