6. Alumni seminar Barcelona 2013 66
Identify
People
Addresses
Education
Employment
Degree certificate
registry
7. Inform
Alumni magazine
Newsletters
Event calendars
Alumni community
NC
Alumni seminar Barcelona 2013 7
8. Interest
Networking events
Career programme
Education related groups
Contract teaching discount
rates
Facilities
Alumni seminar Barcelona 2013 8
9. Involve
Board alumni
association
Curatorial panel of
special chairs
Brainstorm sessions
Cultivation alumni
circles
Student life cycle
Alumni seminar Barcelona 2013 9
10. Invest
“Fundraising is based on getting the right
person in the right spot at the right time to ask
for the right amount of money for the right
thing followed by the right stewardship”
Scott Nichols
Dean for Development, Alumni Relations and Communications
Harvard Law School
Alumni seminar Barcelona 2013 10
11. Invest
Donors have:
Financial means
Tax deduction
The will to give
Communication
A relationship with
the institution
Relations management
Alumni seminar Barcelona 2013 11
12. Development
University fundraising: a brief history
From fund managing to fundraising
Old habits…
The Annual Fund
The gradual shift: overcoming obstacles
Towards the Future
Reactive fundraising vs. proactive fundraising
The capital campaign
Alumni seminar Barcelona 2013 12
