Social media monitoring can help with corporate communication and reputation management. It allows companies to track keywords to find mentions of the company online, in articles, comments, and tweets. This helps with information management, issue detection, and having an open dialogue with critics. The document provides an example of monitoring searches related to Germany's 2011 Census, finding over 30,000 mentions on Twitter and other sources. It discusses how social media monitoring can support communication strategies by filtering useful criticism and addressing requests.

1. How Social Media Monitoring can help Corporate Communication – From Information Management to E-Reputation Management – Nadine Jakobs

6. Twitter 09 May to 11 May: 1,479 per day Forum: 611 per day News: 566 per day

10. Agent “Census“ 30,648 mentions Agent “Federal Statistical Office“ 2,317 mentions

13. Thank you! Nadine Jakobs Federal Statistical Office, Wiesbaden [email_address]