“Technology Trends Disrupting Consumer Behavior”
Based on extensive research of over 10,000 consumers, Kyle Lacy focused on the quickly evolving communication landscape and the impact of increased consumer mobility, localization, smart machines, and the power of social.
2. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://openview.vc/MBO15Trends
16. @kyleplacy
Photo
by
lzf,
iStock
Photo
Photo
by
lzf,
iStock
Photo
1 in 5
searches on
Google are
related to
location.
(Google
Data,
Global,
March
2014)
18. @kyleplacy
97% of websites
fail at UX
hDp://blogs.forrester.com/adele_sage/12-‐03-‐15-‐lessons_learned_from_1500_website_user_experience_reviews
44. @kyleplacy
“Over the last nine months
Amazon’s shipping costs
have gone up more than 40%,
which is not sustainable even
for Amazon.”
Scott Galloway, NYU Stern
45. @kyleplacy
“Their shipping fees was $3
billion, but they spent almost $7
billion on transportation costs.”
Scott Galloway, NYU Stern
46. @kyleplacy
“Their shipping fees were $3
billion, but they spent almost $7
billion on transportation costs.”
Scott Galloway, NYU Stern
48. @kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from each other, rather than from
traditional institutions. Instead of buying new things,
people are sharing products with each other in an
emerging societal shift called the Sharing Economy.”
49. @kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to
function like hotels, taxis, farms, restaurants,
manufacturers and other traditional business models.
The crowd is becoming a company unto itself - it’s
backed by powerful technologies, like social networks
and mobile devices, and it is self-organizing.”
67. @kyleplacy
FastCompany
The company is believed to be in the
process of raising a war chest of close to
$1 billion — with about half of that
secured. We’ve heard that Airbnb has
been courted by investors out of Asia, as
well as larger private-equity groups.
72. @kyleplacy
“Big data is like teenage sex
everyone talks about it, nobody really knows
how to do it, everyone thinks everyone else is
doing it, so everyone claims they are doing it.”
Dan Ariely, Professor at Duke
76. @kyleplacy
The
Hope
of
Big
Data
• Data
contains
informaWon
of
great
business
/
personal
value.
• If
you
can
extract
those
insights
from
the
data,
you
can
make
beDer
decisions.
Predicting future stock movements = $$$
Ne0lix
movie
recommenda9ons
=
Be<er
experience
=
$$$
Courtesy
of
Alex
Tellez
+
Amy
Wang
+
H2O
Team
78. @kyleplacy
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predictions
for new data points.
89. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://openview.vc/MBO15Trends