Slide deck from Agriculture Technology Summit 2016

1. Traceability
Across the Entire Food Supply Chain
Barilla Expo Product Special Edition Case History
H. Jeffrey Castillo
Head of Quality & Food Safety Region Americas
1
“Give people food you would
give your own children”
Pietro Barilla
February 18, 2016

2. http://www.barillagroup.com/vision-and-strategy
or
https://youtu.be/vDMSeMKMDh4

3. Every day our Products are chosen by 50 Million People.
Our Complexity:
3
13
Brands.
160
Production
lines.
Over 650
Products.
30
Production
sites.
More than 100
Export
Countries.
50 types of
packaging materials
More than 8.000
employees.
More than
10.000.000.000
pasta dishes.
550.000 tons of
soft wheat.
1.400.000
tons of durum
wheat
800 types
of raw
materials.
1200
Suppliers
Over 1.800.000
tons
of products sold.
40 Copackers.
2.000.000
Analyses for
RM/PM/FP.

4. Our Presidium: from «Field to Fork»
4
TRACEABILITY PROCESS

5. 5
Barilla Corner at FUTURE FOOD DISTRICT
Interactive tables with the
Special Edition content
http://scoprilafiliera.barilla.it/

6. http://scoprilafiliera.barilla.it/

7. 7 http://scoprilafiliera.barilla.it/

8. Objectives:
Complete visibility of the whole supply chain by collecting all the production and
transformation data from “field to fork”.
The Barilla partnership with S4F Initiative
2 dedicated items (Farfalle, Basilico Sauce)
with a dedicated package + QR (Quick Read)
Code
QR code printed in each consumer unit
useful to access to Web IT Platform with all
the data / info related / linked to:
- one specific production lot
- all the phases “from FIELD TO FORK”
 http://scoprilafiliera.barilla.it/

9. 9
The Future
Balance between the information requests and the information overload?
Phase I:
mapping and observing people, shoppers and stakeholders reactions

10. Thank you !!
jeff.castillo@barilla.com
February 18, 2016
10

11. 11
Traceability: the insights
• This Pilot Project is a step in the future compared to the
traditional Traceability Systems
• This Pilot project offers something different: a challenging
balance between scientific approach and
communication/interaction
• It is about not just what we do, but how we do
• It is a matter to make available a large quantity of information
to consumers in a very transparent way
• It is about growing awareness around a product inside and
outside the Company