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Building Trust with Your Users through Messaging & Copy
1.
@steph_hay #uievs Trust me. I’m
the best.
2.
@steph_hay #uievs Trust me. I’m
the best.
3.
@steph_hay #uievs I’m
being dramatic! But just to illustrate a point.
4.
@steph_hay #uievs Gaining trust
takes time. This is why it’s so valuable.
5.
@steph_hay #uievs
Everything is “the best.” Easy. Innovative. Powerful. Beautiful. Fast. Affordable. Intuitive. Efficient. Effective. Secure. Award-winning. Cross-platform. Mobile-compatible. Simple.
6.
@steph_hay #uievs
7.
@steph_hay #uievs
Everything is not “the best.” Disappointing. Buggy. Cancel. Refund. Cluttered. Overwhelming. Crap. Incompatible. Doesn’t work. Unusable. Impossible. Frustrating. Difficult. Spammy. Unsubscribe.
8.
@steph_hay #uievs BUILD TRUST
FIRST. Trust makes users happy.
9.
@steph_hay #uievs
STEP 1 Set realistic expectations. Using words people actually say.
10.
@steph_hay #uievs
STEP 2 Meet those expectations. That is all.
11.
@steph_hay #uievs
Building trust by speaking your users’ language from the search engine to marketing copy, forms, email & social media
12.
@steph_hay #uievs Increase engagement
Early adopters Conversion-oriented DRIP campaigns Connect with our users Optimize Qualified leads Segmentation http://www.siteposition.ca/conversion-rate-optimization
13.
http://bukk.it/winnar.gif
14.
@steph_hay #uievs You’re awesome.
Trust in that.