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@steph_hay #uievs




Trust me.
I’m the best.
@steph_hay #uievs




Trust me.
I’m the best.
@steph_hay #uievs




 I’m being dramatic!
But just to illustrate a point.
@steph_hay #uievs




Gaining trust takes time.
  This is why it’s so valuable.
@steph_hay #uievs




             Everything is
              “the best.”
Easy. Innovative. Powerful. Beautiful. Fast. Affordable.
         Intuitive. Efficient. Effective. Secure.
Award-winning. Cross-platform. Mobile-compatible.
                         Simple.
@steph_hay #uievs
@steph_hay #uievs




        Everything is not
           “the best.”
 Disappointing. Buggy. Cancel. Refund. Cluttered.
Overwhelming. Crap. Incompatible. Doesn’t work.
Unusable. Impossible. Frustrating. Difficult. Spammy.
                  Unsubscribe.
@steph_hay #uievs




BUILD TRUST FIRST.
  Trust makes users happy.
@steph_hay #uievs


          STEP 1

Set realistic expectations.
Using words people actually say.
@steph_hay #uievs


        STEP 2

Meet those expectations.
        That is all.
@steph_hay #uievs



   Building trust by
    speaking your
   users’ language
from the search engine to marketing
  copy, forms, email & social media
@steph_hay #uievs

Increase engagement Early adopters
           Conversion-oriented
   DRIP campaigns
     Connect with our users
Optimize

                  Qualified leads
       Segmentation
                    http://www.siteposition.ca/conversion-rate-optimization
http://bukk.it/winnar.gif
@steph_hay #uievs




You’re awesome.
   Trust in that.

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