This document discusses the importance of branding and sales management for a company's value and future growth. It notes that the world is changing dramatically with big shifts happening, moving from industrial to intangible value. It states that branding and sales will be key to tomorrow's success. The document outlines that a brand is an intangible system that creates value by contributing to the common good. It recommends activating a sales strategy that moves from push to pull, focusing on excellence, opinion leadership, and communities of action.

1. BRANDING &
SALES MANAGEMENT
Keys to company’s value and tomorrow’s
growth

2. Brand (masc. n.):
Complex system of
simple things

3. #0
VALUE

4. It’s all about value.

5. Value: flow to create emotional
connection
= REVENUES

6. Your value?

7. UNDERSTAND
#1

8. World is changing.

9. Dramatic consequences...

10. Dramatic consequences...

11. Big shifts happening.

12. Génération α

13. From industrial to intangible

14. It’s all about value
In the heart of value creation!

15. Keys of tomorrow’s
success:
BRANDING & SALES

16. IDENTIFY
#2

17. Brand is intangible.

18. In the heart of a system that
creates value

19. CONTRIBUTE TO
COMMON GOOD
-> The central
message

20. 7D ALUE – Levels to pimp up your
brand
≈85%

21. Ecosystem – Finding new channels

22. ACTIVATE
#3

23. ACTIVATE YOUR SALE
STRATEYGY

24. From push to pull!

25. EXCELLENCE AND OPINION
LEADERSHIP

26. COMMUNITIES OF ACTIONS AND
COMMON QUESTS

27. DEPLOY YOUR POTENTIAL

28. Com’ 3.0 !

29. Form the basis of company’s valuation
Sum it up in your financial strategy!

30.  WHAT WE EXCEL AT
Systemic & trend
intelligence
VALUE
MANAGEMENT
SMART REGION
EXTRAPRENEURS
• Research
• Intelligence prospective
• Keynotes
• Knowledge brokering
• Valuation of companies
• Value monitoring
• Investment reports
• Analyses
• Recommendations
• Companies & projects
assessments
• Project Management
• Training
• Investment
• The Game
• Venture project management
• Community management
• Trainings

31. #
THANK YOU!