The Intel campaign aims to give consumers insight into the company by showing production and research processes with the slogan "You Are Intel". It will target young professionals aged 18-30 interested in technology across major social media platforms. Key performance indicators include website visits, Facebook page likes, and mobile app downloads. The campaign budget is 10% of Intel's revenue and will run for one year from May with social media ads 4 times a week and daily banner ads.

1. Big Idea
● The Big Idea for the Intel Campaign is to let
consumer’s inside the company
● The campaign will show them everything from
production to research
● Our slogan for the campaign will be
“You Are Intel”

2. Target Audience
The campaign will target young
professionals, ages 18-30, who are
interested in technology
The campaign will use platforms that can
target this exact audience

3. Social Media Marketing
Social media is very important for Intel, due to how likely the target market is
to use it
The campaign will be integrated throughout the major social media platforms
It will feature our message, “You are Intel”, which conveys the big idea

4. Online Advertising
Online advertising will be a major aspect of the campaign, this will be
the ad type for each social media platform:
Facebook: Promoted posts and page likes
Twitter: Click to engage advertisements
Instagram: No ads, but share link on other social media pages
Youtube: Pre-roll advertisements

5. Display Ads
Intel will use display ads on various websites to gain brand awareness
The main format will be banner ads
The websites that will feature these ads will include tech sites, as well as
popular sites for young people

6. Search Engine Marketing
For SEM, the campaign will use Google Adwords
It will feature keywords such as, laptop computers, desktop computers, and
new tablets
This will direct the target audience to the featured products
The ads will direct people to the product page on the website

7. Mobile Strategy
The mobile website will be tailored to feature the slogan, other than that
nothing needs to be done
Intel currently has a lot of different mobile apps, under this campaign they will
be combined to:
Create an integrative experience
Provide value to the consumer
Increase awareness https://app-framework-software.intel.com/

8. KPI’s
The KPI’s for this campaign will be:
Number of website visits gained
Number of Facebook page likes gained
Number of mobile app downloads
The reason for choosing these KPI’s is that:
No product can be purchased without visiting website
blog.endpoint.com/2016/01

9. Budget
The budget for this campaign will be 10% of
Intel’s revenue next year
This number is based on the average amount
spent by companies on advertising
The number is a little lower than average,
due to the fact that Intel is already an
established brand

10. Timeline
The timeline for this campaign will be 1 year
It will begin in May, due to the likelihood of people to pay attention to the
campaign at this time
The Social media ads will occur 4 times a week, with banner ads happening
daily
Due to the nature of a search campaign, it will be year round