SMX West 2011: Building Buzz On Facebook: Getting Liked & Shared presented by Ty Downing, CEO of SayItSocial.com

1. Building Buzz On Facebook: Getting Liked & Shared Ty Downing – CEO SayItSocial Twitter @Tydowning Facebook @Tydowning

2. Different types of pages… Ty Downing – CEO SayItSocial @TyDowning

3. Ty Downing – CEO SayItSocial @TyDowning

5. Case Studies

6. Best Times To PostTy Downing – CEO SayItSocial @TyDowning

7. You are not Lil Wayne… Ty Downing – CEO SayItSocial @TyDowning

9. Polls

10. Twitter Feed

11. RSS

12. Image Hosting

13. Photo Contests

14. Coupons

15. Share Messages

16. Lead MGRTy Downing – CEO SayItSocial @TyDowning

17. Like-Gating Ty Downing – CEO SayItSocial @TyDowning

18. After Like-Gating Before Like-Gating Ty Downing – CEO SayItSocial @TyDowning

19. After Like-Gating 50%-90% increase of “likes” Ty Downing – CEO SayItSocial @TyDowning

20. See it live… Facebook.com/SayItSocial Ty Downing – CEO SayItSocial @TyDowning

21. Some of the leaders in Facebook tools… Ty Downing – CEO SayItSocial @TyDowning

22. Case Studies: Ty Downing – CEO SayItSocial @TyDowning

23. Bald Head Island GETAWAY! Step 1 Step 2 Ty Downing – CEO SayItSocial @TyDowning

24. Step 3 Ty Downing – CEO SayItSocial @TyDowning (All generated by Epicenter)

25. Ty Downing – CEO SayItSocial @TyDowning Step 4 – Facebook Ads

26. Results Results? Before contest & “Like-Gating” 6 likes / day During contest & “Like-Gating” 110 likes / day Ty Downing – CEO SayItSocial @TyDowning

27. Results Results? 1733% increase likes per day Ty Downing – CEO SayItSocial @TyDowning 220 leads per day

28. Results per lead Cost per “like” $0.40 Ty Downing – CEO SayItSocial @TyDowning $1.07 per like

29. Papa Johns Pizza – Wilmington, NC Step 1 Step 2 Ty Downing – CEO SayItSocial @TyDowning

30. Papa Johns Pizza Win FREE Pizza for Super Bowl! Step 3 Ty Downing – CEO SayItSocial @TyDowning (All generated by Epicenter)

31. Ty Downing – CEO SayItSocial @TyDowning Step 4 – Facebook Ads

32. Results Before contest & “Like-Gating” 5 likes / day After contest & “Like-Gating” 34 likes / day Ty Downing – CEO SayItSocial @TyDowning

33. Results Results? 580% increase likes per day Ty Downing – CEO SayItSocial @TyDowning 90 leads

34. Results Ty Downing – CEO SayItSocial @TyDowning

35. When you post can impact your viral buzz… When you post can help the buzz…

36. Fish where the fish are… Ty Downing – CEO SayItSocial @TyDowning

37. Page Building: Tabs and Add-ons Empty “net” syndrome.

38. When are Facebook users most active? Ty Downing – CEO SayItSocial @TyDowning

39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source:

40. Biggest usage spikes tend to occur on weekdays, Wednesday. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source: Source:

41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source: Source: Source:

42. When are Facebook users most active? Test TestTestTest… Ty Downing – CEO SayItSocial @TyDowning

43. Key Points? Ty Downing – CEO SayItSocial @TyDowning

44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter  Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture Launch targeted demographic Facebook ads Track & measure daily Ty Downing – CEO SayItSocial @TyDowning ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.

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