1. What is Content Marketing?
Acorn Digital Strategy
www.acorndigitalstrategy.com
Content marketing is creating and sharing
content that provides value in order to
attract, grow, and engage with your target
audience.
We live in a different world today than
even 10 years ago. 66–90% of the buyer’s
journey is complete before they reach out
to a sales person.
How you are telling your story can make
or break your marketing.
High quality and educational content helps you become a trusted
resource for your buyer.
This helps your brand stand out from the noise, and it also
reduces the feeling of risk for the buyer because you are creating
a lasting relationship.
of companies saw
an increase in sales
of companies grew
customer referrals
of companies used it to
build a customer base
source: Yahoo Finance
of the buyer’s journey is
complete before they reach out
to a sales person.
66-90%
88%
83%
75%
Why content marketing?
With content marketing:
So what is the process?
Current customers (both happy and unhappy)
Prospects
Former customers
Your sales teams
Your customer service teams
Survey Data
This can be done by interviewing:
1 The first step to planning your content is to identify your target audience
(hint: It’s not everyone!) and create personas and buyer journeys.
2 Look at your selected audience’s preferred content medium:
How are they consuming information and what sort of
information is relevant/interesting to them (NOT YOU)
3 Third, a competitive analysis of others in your space will help
uncover good ideas and any opportunities for standing out.
Your team contributes the specific subject matter expertise, I
deliver the strategy, content development, and distribution
across relevant platforms.
Blogs
Articles
Essays
Infographics
Presentations
Webinars
Videos
Whitepapers
Questionnaires
E-books
Photography
Newsletters
And more
Content expertise:
Drop us a line at
hello@acorndigitalstrategy.com ›
Social channels can be leveraged to create long-term,
engaged relationships with customers. If done well,
you gain long-lasting revenue growth, real-time
marketing insights, and higher-quality, lower-cost
customer service.
Social media is the tool that lets you to hear, drive and
leverage the customer’s voice at a greater scale than
ever before.
People are emotionally driven. When marketing copy
talks about how our products will make people feel,
they will take more interest. Remember, we are all
looking for a resolution to our internal struggles.
Why social media?
Want to get started?
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