3. Synergy? Strategy? You can do anything – NO FEAR start small don’t tell too many people be nimble measure and compare be prepared to abandon or devote more resources Be fast, and first if u can Spend time identifying 3 things before execution Objective Message Success factors
4. Prioritize Talent is Abundant Get good at this (process, process, process) Auto-Pilot Critical to organization Get Creative, spend time and $$$ Outsource
5. The Message is Magic Your product marketing/brand people are better at this than HR and hiring managers Demographics tell part of the story Talk to people live – you will get different information Multiple channels – key to making it work
7. Results Test Measure Impressions clicks Friends, followers and Fans Career site traffic Job views and applies Measure Engagement % Employees participating in referral program Yield (number of hires / applicants – measures channel efficiency) Tweak Debrief Report Intranet – report the number of referral hires