2. StrawberryFrog’s History Scott Goodson Est. 1999 in Amsterdam Strawberry Poison Dart Frogs. Background 200 employees $20 million in revenue Offices in Amsterdam, New York, Brazil, India.
5. Strengths "StrawberryFrog demonstrated an incredible understanding of the exciting new world that is taking shape today, the ways in which consumers think in this new global environment, and the role that Downtown Dubai plays in this culture. StrawberryFrog's strategic insights, original ideas and creative excellence were outstanding. StrawberryFrog New York and Amsterdam have a cosmopolitan team which has great chemistry with our organization." - Robert Booth, Chief Executive Officer, Emaar North America
6. So what makes StrawberryFrog stand out??? StrawberryFrog is different from other advertising agencies by being the first with “culture movement' marketing. According to brandweekwebsite culture movement marketing is when an agency starts off by finding an idea on the rise within the culture and tries to capture it dramatically and emotionally.
7. Recent StrawberryFrog News On July 27, 2010 Strawberry Frog was awarded the opportunity to work with Emirates Airlines as its global lead communications partner. With that opportunity Strawberry Frog will be responsible for developing a brand platform for the Dubai-based carrier that will reflect Emirates Airline’s aspiration to become one of the world’s most recognized global Airline brands. September 14, 2010 Emaar Properties, the United Arab Emirates (UAE) property developer, awarded the global creative account for Downtown Dubai, to StrawberryFrog.
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9. StrawberryFrog conducted their research and the Sam’s Club in Bentonville. With this research they decided to devise a strategy to increase buying support.
10. StrawberryFrog understood that they just couldn’t use flashy marketing with today’s consumers. They needed to make an emotional connection with the members.
11. Sam’s Club is known as a big box retailer, providing the consumer with everything they need in bulk at a lower price than other retailers.
12. Every commercial was designed to add emotion to this rational buying decision and prove that Sam’s clubs large variety of products gives people a better life experience .http://www.youtube.com/watch?v=z9gneBcXwbI&feature=player_detailpage
