2. Marketing refers to activities
and strategies that spread the
message of the organization, as
well as solicit donations and call
for volunteers
To gain MIND share,
HEART share, and
WALLET share of their
current and potential
volunteers, donors, and
clients.
3. MARKETING STEPSMARKETING STEPS
Define your marketing goals
Understand your audiences
Craft your key messages and share them with
your targeted audience ( social media )
Choose, plan, and create your marketing
strategies; organize events
Analyze your marketing performance
4. define your marketing goals.1.
Acquire new donors or members.
Deepen community engagement.
Raise awareness.
Become a thought leader and
choose the best platform to
go-to resource on an issue.
share your messages
5. “Targeted” audience means, a successful
marketing campaign is targeted towards
a very specific audience and this is what
the concept of persona is all about,
customer persona is simply fictional
characters that help marketers envision
someone who might respond to their
marketing messages. It helps humanize
your marketing messages as you can
better imagine you are speaking to or
writing for a person vs the entire online
world.
2. Choose your audience.
6. Social media marketing
holds the power to boost
awareness about any
organization if handled
accordingly.
Every social media
platform has a uniqueness,
just need to use them
according to their
specifications.
3. social media
7. 4. choose a plan & create
marketing strategies
marketing strategies refer to channels
like email marketing, social media
strategies, events, and more...
Face time still matters in building powerful
relationships that pay off. As a result,
many organizations find that events remain
excellent fundraising tools, even in the
current economic climate ( covid-19).
Pick your posting strategy
organize events
8. 5. analyze your marketing
performance
1.Always market strategically; stay laser-focused on
your goals.
2. Bring energy to your marketing.
3. Be proactive, attentive, and responsive to all
supporters.
4. Be a good listener — know what donors,
volunteers, and clients want.
5. Draw on a mix of tactics to generate loyalty and
passion.
6. Form meaningful alliances and be continuously on
the lookout for new relationships.
7. Re-evaluate your marketing tactics frequently
and be open to new ideas.
9. The quality of the programs/ events
The attitude of the staff
The board members who represent the organization
The alliances they form
last but not the least
these things matter more than any highly created plan
