Chris Brown of Turpin Smale Catering Consultancy shares a Museums Association seminar with Brooklands Museum's Commercial Manager Valerie Mills on how Brooklands appointed the right caterer with before and after photos

1. APPOINTING THE
RIGHT CATERER
Valerie Mills, Commercial Manager,
Brooklands Museum
Chris Brown, Director, Turpin Smale

7. Appointing the Right Caterer
• Appoint the right catering consultant
• A good catering tender:
– Scopes the potential
– States the issues: capital/culture/selection criteria
– Sells the opportunity
– Has realistic timelines
• Longlisting and shortlisting caterers
• What to look for
• The acceptance of Risk

11. FINANCIALS
2009 – Old Year to Aug
caterers 2011
Cafe - net £300,000 £420,355
Spend per £2.75 £3.48
head
Functions £228,000 £278,800

12. The catering team has truly integrated with
the Museum, working together to deliver
results far above the already impressive ones
promised in the successful tender document.
Creativevents promised the style and quality
we are looking for, and have delivered
profitability through innovation and
dedication – truly an achievement in the great
Brooklands tradition.
Allan Winn, Museum Director