The document summarizes BP's Gulf oil spill crisis communication plan presentation. It provides details on the 2010 explosion and ongoing oil leak, BP's initial poor PR response but later establishment of cleanup sites and social media communication. It assesses that while BP did all it could given the circumstances, having a pre-existing crisis plan and taking full responsibility without diminishing the impact would have been better recommendations. The presentation concludes with asking if there are any questions.

1. PBRL 425 Assignment 5-2
Team Crisis Communication Plan Presentation
BP Gulf oil spill crisis
John Turnbull Brittany Schwartz

2. BP Gulf oil spill crisis
Current Crisis
 Explosion April 20, 2010. 11 killed, 17 injured
 Pressure from both Public and Government
 5,000 to 10,000 barrels of oil per day leaked
 Oil moves onshore 2 months later
 BP takes responsibility but blames other companies
 Spill aftermath….stats and efforts

3. BP Gulf oil spill crisis
PR Done to date
 Quick Press Release Response
 Bad PR response
 Stopping the leak and cleaning up
 Established clean up sites
 Social Media Communication

4. BP Gulf oil spill crisis
PR Assessment
 Agree that BP did all they could despite circumstances
 Quick action from CEO
 Webcam setup
 Setup funds for insurance claims and oil workers
 New engineering and PR challenge to company

5. BP Gulf oil spill crisis
Alternatives / Recommendations
 Having a plan before the accident
 Taking the full responsibility
 Not belittling the circumstances
 Opening the gateway to communication

6. BP Gulf oil spill crisis
Questions?
Images from BP.com , SeattleTimes.com and Franklin.edu