The transcription of video Episode 3 Turn Cupcakes into Cash, Websites, featuring the websites of bakers from around the world.

1. Episode ##3
Jack Finn: And hello, welcome once again to another episode of Series 1 for Turning Cupcakes into
Cash. Your host right here Jack Finn, how are you doing? And of course, if you haven’t visited the
website yet, you’ve got to click on to www.turncupcakesintocash.com, put your name in there, put
in your email and you get your own exclusive interviews and of course, one hour free training
courtesy of the experts, that’s right. And of course again, if you’re planning to start off your own
cupcake business this is the podcast, this is the show for you, that’s right! And of course in this
episode, you might want to think what is the best marketing tool to use to make your business
popular?
Now there’s a lot of ways. Some people think radio or TV is too expensive, maybe print, but some
are really in marketing, using websites. You know, you’ve got your own website. How they got the
websites and how it’s working for them? That’s what this episode is about. Let’s listen to the experts
right now:
Interviewer: The website that you have is really cool so that’s what you just said you got an award
for doing that.
Shannon: I just did, I just was voted best
website of North Central Massachusetts.
There was an actual award ceremony on
November 12th that they invited me to. I
won best desserts and best website, yeah!
Interviewer: Wow, that’s like two
completely unrelated things, that’s
awesome.
Shannon: Yeah it was just weird because
thank God, I designed my own website. It’s not like I hired somebody to do it and so it was kind of a
plug for my web design business and it’s a plug for my cupcake shop. They did a mail in poll from a
newspaper that serves North Central Massachusetts, everybody had to vote. So yeah, they just
dropped that bomb on me yesterday. It’s awesome, it’s my first awards I’ve ever won for the shop.
Interviewer: Well congrats.
Shannon: Thanks.
John: Okay well my website: How-to-start-a-bakery.com, it’s how to start a bakery with hyphens
between each word. And that one I produced from Wordpress with some instruction from a
company which I believe now is no longer in the market, an internet company. That cost me quite a

2. large sum of money to learn about that one. So that’s where my website is right now. It’s still up on
the internet. It will be up on the internet as long as I’m alive at the moment. I’ll be making some
more changes to it.
Jack Finn: Hey, if you’ve just logged in and just tuned in, this is the podcast of Episode 2 for Series 1,
Turning Cupcakes into Cash with your host Jack Finn and this episode you’re listening to the experts
talking about how useful and utilising their company websites in making their cupcake businesses
successful. As a matter of fact, it’s mentioned a lot of times right here that a lot of our cupcake
businesses are actually making money out of the websites, that’s right. And of course, to make your
cupcake businesses credible you’ve got to have your own website. So if you don’t have one of your
own yet, go and get one, okay.
So here is a short link for you. It’s www.turncupcakesintocash.com/howtostartabakery okay. I want
to offer you a gift though, to check out John’s site. All you have to do is go to
www.turncupcakesintocash.com/howtostartabakery and enter your name and email to get our free
exclusive 30 minute audio of Jim and some other experts sharing their advice on building a website,
building a cupcake business and growing a cupcake business. That’s
www.turncupcakesintocash.com/howtostartabakery. Check it out.
Jack Finn: Was it hard to make this website or design it?
Alex: I’m actually a graphic designer so I did the website itself just using i-web on my Mac so I just
basically did that and I wanted to keep it simple. I could have gone for the whole flash website thing
or I could have gone for any type of Buy a Cupcake Online but really I wanted to just keep it
traditional and simple. And because a lot of our clientele are older, a little bit older I wanted to make
it simple for them as well. So getting it all set up and started yeah, it was easy for me but it’s just a
matter of making it nice and simple.
Leanne: But Jack, the trouble with having a graphic designer son is that he wants to change the web
page. I’ve got six different types of webpage and we’re really happy with, what we have now suits
our shop. When I started and it was the Cake Charmer or when we first opened up the shop we were
looking more at pinks and what everyone else is doing, more candy sort of. And now we’re a very
elegant Parisian type dessert bar, so that’s what the webpage reflects. Alex has captured that in the
design.

3. Alex: If you see our wallpaper on the website and then you walk into our shop, you actually see the
golds and the browns and all of that.
Leanne: Yeah, he’s matched it well. So we’ve had many changes. We’ve sort of, I always say we’ve
grown up. But we started as a little pink and blue cupcake smiling face type page and now we’re very
much an elegant webpage, so we’ve grown up.
Jack Finn: Yeah, it’s very elegant. It’s nice that you have the consistency of the wallpaper and all
that. That’s very nice. Of course, it’s user friendly as well. There’s a thing here, the first thing I saw on
your website is the Groupon voucher.
Leanne: Yeah that’s what we were talking about before, the high tea, the afternoon tea voucher.
That’s been part of our marketing strategy.
Alex: The only reason the Groupon voucher is listed at the top, I had to put a warning, not a warning,
a sort of a cautionary thing where people can contact us, because the first thing people do when
they buy a voucher from these companies is they’ll immediately go on our website. So people are
always sending us emails or leaving messages on the machine and it’s really hard to keep up with 50
people who have sent you a message, when during the day you could have answered the phone and
booked out all of those days. So the whole back and forth communication of emails just doesn’t
seem to work very well, that’s my…
Leanne: With that particular thing.
Alex: For any cupcake orders and that, it’s just making orders through email because we only get to
answer that when we get home, so yeah.
Leanne: And we bring the booking book home with us so to answer someone whether we can fit
them in on a Sunday at this particular time, we’ve got some downtime too.
Jack Finn: And so if you want to master your website marketing, then I invite you to watch a video of
Stuart Ross, a successful entrepreneur’s website advisor. And what is the best way to make money
today, not yesterday, but to make money today? Here’s a view of what Stuart Ross is about. Listen.
Stuart Ross: Making money in 2012 and beyond isn’t about following a system in my opinion. It’s
about being an entrepreneur. It’s about learning new skills and applying them. And the most
amazing thing is if you learn to make money the new way using the internet, leveraging tools in
technology, automating parts of the process, not only can you write your own pay cheque, you can
do it without having to work all the hours that you would be used to doing in your job.
I can run my business typically, unless I’m working on a project, I can run my
business on a normal days, working two, maybe three hours at the
absolute most. Many days, I won’t work at all. Other days I’ll put in more
hours. But the point is I have that decision. At the start of the video you
saw my working environment. I go there when I want to work. When I
leave I leave my work behind and I live my life like life should be lived,
whether that would be out in the cars, whether that would be out in the sun,
whether that would be spending time with my girlfriend, whether that would

4. be with the family, whether that would be travelling the world, whether that would be meeting up
with my students, mentoring, the point is I have the choice and I’m in a position to make a decision
every single day, what am I going to do today? And that in my opinion is how life should be lived.
Now the point that I want to make and the point that I’m doing in this video is that I showed you
where I was stood on the stairs over there, if you can see it. I haven’t got a clue if you can see it
because I’m doing this video completely off the cuff, but the point being is that I was in a situation
where I had to make a decision and I believe that if you’re looking at learning and building an online
business you too are in that situation regardless of what your circumstances are right now, whether
you’re already successful and you just want more freedom and flexibility or whether you’re
struggling like I was and you need to make change, you’re in a situation where you have the option
to make a decision.
Now the decision that I made, and this is what I want to stress, was to get a mentor. That was the
decision, you know that was the decision. Yes I’m sure there were many different people that I could
learn from but the point being is that I had to make a decision and that decision ultimately came
down to getting a mentor.
Jack Finn: He will show you how to grow your cupcake business exclusively online so you don’t need
a cost of a physical retail store and if you have a store how you can leverage your website to get
more people into your store, into your website store and selling them cupcakes and more. But hey,
it’s not just cupcakes, it’s information. Yes, information, I know. People want to make your cupcakes
at home, they want to know your recipes. There’s a lot of value in that. And you know what, they
may learn your recipes and pay you $20/$30 even $50 for learning your recipes. But it doesn’t mean
that they won’t buy cupcakes from your online store, they will. They will share it with their friends,
their colleagues at work and so much more.
So I want to give my free audio guide worth $39 which will show you how to benefit from having
your own website, how to sell your recipes and so much more and how to use YouTube, Facebook,
Twitter, Groupon, Living Social and Foursquare. All you have to do to get this audio training, is go to
www.turncupcakesintocash.com/digitallifestyle.
Jack right here of Series 1 Turning Cupcakes into Cash and that winds up our episode for today or
tonight whatever the case may be, whatever time zone you belong to. This has been Jack Finn for
Series 1 Turning Cupcakes into Cash.
Websites: that’s the topic that we talked about. You can actually have your own, you know. And
again, if you want to get more details, just log on or click on www.turncupcakesintocash.com. Okay
we’ll take care of you, we’ll send you what you need and of course, you get one hour free training
that is, one hour free training. So what are you waiting for? Finn, for another episode of Series 1,
thank you for joining me. Don’t forget, if you’ve got what it takes, then go for it!