The world of online video is ever-changing: What are the key trends to follow and what is the role of media companies in the new video ecosystem. Find out in this webinar with industry thought leaders, Allison Stern, CMO and co-founder of Tubular Labs and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media. They will provide valuable insights and key strategies you need to survive and thrive in the world of online video.

1. The State of Video
September 15th, 2016

2. John McCarus Allison Stern
@jmac1989 Co-Founder/CMO Tubular
@jmac1989 @allisonstern

3. A Year in Online Video – Big Growth
350 B
400 B
450 B
500 B
550 B
600 B
650 B
700 B
750 B
Aug_15 Sept_15 Oct_15 Nov_15 Dec_15 Jan_16 Feb_16 Mar_16 Apr_16 May_16 Jun_16 Jul_16 Aug_16
Monthly Views
Monthly Views on Facebook, YouTube, Vine & Instagram Tubular Stats
7.6T
+5.2%
+78%
Total Views August 2015-2016
Average Growth per Month
August 2015 vs August 2016 Growth

4. All content is becoming video

5. Evolution of Visual Video
v
2007 - 2012
Digital

6. Evolution of Visual Video
Social/Mobile
2013 - 2014
v
2007 - 2012
Digital

7. Evolution of Visual Video
Social/Mobile
2013 - 2014
v
2007 - 2012
Digital
2015- 2016
Live

8. Evolution of Visual Video
Social/Mobile
2013 - 2014
v
2007 - 2012
Digital
2015- 2016
Live
vRobust OTT
(AVOD, SVOD, TVOD)

9. “If I was having a bet,” … “it’d be video, video, video.” Video
content on Facebook, Mendelsohn said, is growing even more
quickly than the company anticipated. And the social network’s
new live video feature
is also “a bigger, faster phenomenon” than Facebook expected…
Live videos, receive ten times more comments than pre-recorded
videos.
“So engagement is much higher,”
Facebook in 5 Years? …. All Video

10. Nicola Mendelsohn - VP, Facebook Europe
“If I was having a bet,” … “it’d be video, video, video.” Video
content on Facebook, Mendelsohn said, is growing even more
quickly than the company anticipated. And the social network’s
new live video feature
is also “a bigger, faster phenomenon” than Facebook expected…
Live videos, receive ten times more comments than pre-recorded
videos.
“So engagement is much higher,”
Facebook in 5 Years? …. All Video

11. Most watched branded content this summer
Tubular Video Ratings
Views
31.6M
V30
31.5M
ER30
0.8x

12. How we see the video universe

13. How we see the video universe
Creator
Post to their own channels

14. How we see the video universe
Creator
Post to their own channels
Media & Entertainment
Multiple contributors/channels

15. How we see the video universe
Creator
Post to their own channels
Media & Entertainment
Multiple contributors/channels
Brands
Brand funded channels

16. What Tubular tracks

17. What Tubular tracks
5.7M Creators
Current Monthly views 532B
Avg. views per video 29.8K
Engagement rate 2.4X

18. What Tubular tracks
5.7M Creators
Current Monthly views 532B
Avg. views per video 29.8K
Engagement rate 2.4X
25.3K Media &
Entertainment
Current Monthly views 108B
Avg. views per video 99K
Engagement rate 1.3X

19. What Tubular tracks
5.7M Creators
Current Monthly views 532B
Avg. views per video 29.8K
Engagement rate 2.4X
25.3K Media &
Entertainment
Current Monthly views 108B
Avg. views per video 99K
Engagement rate 1.3X
40.6K Brands
Current Monthly views 18.5B
Avg. views per video 128K
Engagement rate 1.2X

21. All content is becoming video. And Tubular powers all video teams
helping you create better video

22. #1 Everyone needs a social video strategy

23. Video dynamics impacting media companies
Rise of New Platforms
Bitesize,
On-the-Go
Video
Consumption
Rise of
Creators
Media
Industry
Adoption of
Social Video

24. kevin - can we update?
Video Uploads Have Increased 3.6x since 2013
Video Uploads by Year

25. kevin - can we update?Number of Video Publishers Has Increased 2.6x since 2013
Video Publishers by Year

26. 350B
595B
20B
80B
Media companies have adopted online video fast
In 2016: Total Video Views up 1.7x Media Co. Video Views up 4x
May 2015 May 2016 May 2015 May 2016

27. No matter who you are, your strategy will be very interconnected with the other groups
Creator
Post to their own channels
Publishers
Multiple contributors/channels
Brands
Brand funded channels

28. a#2 Leveraging the video data explosion drives a winning

29. Is your goal views or engagement?
Creators drive
engagement

30. Is your goal views or engagement?
Media
companies drive
views

31. Tubular Media property rankings - August 2016

32. Top brands in Tubular rankings

33. Top beauty brands in Tubular rankings

34. Your video team needs to be a part of every team

35. Case Study - The Rise of Buzzed
Buzzfeed Property All-Time Monthly Views
July 2013
36M
August 2014
210M
April 2015
1.2B
February 2016
2.3B

36. Invest in Video. Invest in Cross-Platform
YouTube
Kids Content
Music
Facebook
Food
News
Instagram
Sports
Celebrities
Vine
Sports
Vine Stars

37. #3 Invest in branded content

38. Shift from pre-roll to branded content
Rise of New Platforms
Bitesize,
On-the-Go Video
Consumption
Brand as
Creator &
Partnering with
Influencers
Ads As
Content
Desire to be a
Destination
Consumers Authenticity Anti-Interuption

39. All Time Branded Entertainment Growth
Total Views on Facebook, YouTube, Vine In 2016
10K publishers uploaded
30K videos generating 3B
views and 93M
engagements
(2x from same period 2015)

40. Digital Transformation - Finding Business Models That Work
Digital Transformation Strategies – Acquisition,
Partnerships, Rev. Shares, Cheaper Content
Creation
Video Is Here To Stay; Content Is Here To Stay
– What Does Success Look Like?
New teams
New skill-sets (analytical + content)
Rapid platform adoption
New monetization products

41. Examples of Branded Entertainment
Tubular Video Ratings
Views
44.9M
V30
9.4M
ER30
0.8x

42. Examples of Branded Entertainment
Tubular Video Ratings
Views
22.3M
V30
13.3M
ER30
0.8x

43. #4 Experiment. Be the first to live

46. We empower our customers - who are creating the future of video

47. What We Do
We track all video data across
multiple platforms accessible
through one dashboard

48. +29 publishers
What We Do
We track all video data across
multiple platforms accessible
through one dashboard

49. +29 publishers
What We Do
We track all video data across
multiple platforms accessible
through one dashboard
Tubular
Platform

50. +29 publishers
What We Do
We track all video data across
multiple platforms accessible
through one dashboard
Tubular
Platform
Talent Discovery
Content Insights
Sales Intelligence

51. 4 Key takeaways - September, 2016
1. Everyone needs a social video strategy
2. Leveraging the video data explosion drives a winning strategy
3. Invest in branded content
4. Experiment. Be the first to live

52. THANK
YOU
Allison Stern | allison@tubularlabs.com John McCarus | jmmcarus@gmail.com