Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.
15. @AmyRosenberg
Content Calendar Topics
Community & Charity Events
Awareness Days & Months
NWCUA topics
Industry News
Local News
Community Events (not related to your campaign)
16. @AmyRosenberg
Content Idea Sources
Google Alerts http://www.google.com/alerts
Social Media
LinkedIn Groups, Facebook, Twitter
Newsletters (industry, competitors, news, etc.)
May want to create specific email to sign up with
Industry & competitor blogs
Tools
http://www.socialmediaexaminer.com/13-tools-to-
simplify-your-social-media-marketing/