Tropical Foods (Tropical Nut & Fruit)

Charlotte, North Carolina Area, NC United States

As Director of Marketing at Tropical Foods, I develop and execute comprehensive marketing plans and programs to support sales and revenue objectives. I plan and oversee advertising and promotion activities including print, online, electronic media and direct mail while establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events. I develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. In addition, I establish and maintain relationships with industry influencers and key strategic marketing partners. I take a special focus when it comes to marketing ROI ...